Blogs by Grant A. Johnson

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Grant Johnson

About Grant A. Johnson

As the president and CEO of Responsory, Grant A. Johnson stands out as a nationally recognized thought leader in marketing. Known for his expertise as a public speaker, direct marketing trainer, and award-winning author, Grant is also the innovative mind behind Direct Branding℠, Responsory’s strategy for guaranteed measurable outcomes.

Who’s on your website right now?

Digital & Web

Who’s on your website right now?

Turn Anonymous Website Visitors into Named Leads Each day, [...]

2021-02-01T10:37:50-06:00By Grant A. Johnson|Digital & Web|

What You Can Expect from an Email Marketing Audit

Digital & Web

What You Can Expect from an Email Marketing Audit

How important is an email marketing audit to the [...]

2021-02-01T10:37:51-06:00By Grant A. Johnson|Digital & Web|

What are the benefits of ePR?

Public Relations

What are the benefits of ePR?

Why We Love ePR Who doesn’t want to [...]

2024-09-03T11:00:54-05:00By Grant A. Johnson|Public Relations|

Quick Test for Swift, Actionable Direct Mail Insights

Uncategorized

Quick Test for Swift, Actionable Direct Mail Insights

While a Quick Test isn't the right answer for all [...]

2019-02-18T14:22:00-06:00By Grant A. Johnson|Uncategorized|

Mapping Your Customer Journey

Multichannel & Integrated

Mapping Your Customer Journey

Plan Your Multichannel Marketing Touchpoints with a Customer Journey [...]

2021-02-01T10:37:52-06:00By Grant A. Johnson|Multichannel & Integrated|

What is ePR? What results can it deliver?

Public Relations

What is ePR? What results can it deliver?

Here's What You Should Know About ePR Enhance [...]

2024-09-03T11:01:10-05:00By Grant A. Johnson|Public Relations|

3 PR Strategies for Optimal New Product Launch Lift-off

Multichannel & Integrated, Public Relations

3 PR Strategies for Optimal New Product Launch Lift-off

Here are a few simple facts you probably already [...]

2024-07-29T15:34:06-05:00By Grant A. Johnson|Multichannel & Integrated, Public Relations|

The Rx for Ailing Websites: Focusing on Engagement

Digital & Web

The Rx for Ailing Websites: Focusing on Engagement

Mitigare.com was suffering from confusing navigation and a perplexing user [...]

2021-02-01T10:37:55-06:00By Grant A. Johnson|Digital & Web|

Turning Leads into Customers – 5 Steps to Master B2B Lead Nurturing

Content, Multichannel & Integrated

Turning Leads into Customers – 5 Steps to Master B2B Lead Nurturing

So, you’ve got leads. Your sales pipeline is [...]

2021-02-01T10:37:56-06:00By Grant A. Johnson|Content, Multichannel & Integrated|

Smart Zones Helps ACA Player Pick-up 838% More Members

Branding, Digital & Web, Multichannel & Integrated

Smart Zones Helps ACA Player Pick-up 838% More Members

How did Children’s Community Health Plan (CCHP) increase its [...]

2021-02-01T10:37:56-06:00By Grant A. Johnson|Branding, Digital & Web, Multichannel & Integrated|

Responsory Named Among the Top 200 Marketing Agencies of 2018

News

Responsory Named Among the Top 200 Marketing Agencies of 2018

Chief Marketer Unveils Chief Marketer 200: First-Ever Editorial List of [...]

2021-02-01T10:37:57-06:00By Grant A. Johnson|News|

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