Industry
B2B
Model
Services
CHALLENGE
An Online Revenue Breakdown
Source: WooCommerce First-Party Data
A flawed website rollout brought ILoca’s online momentum to a grinding halt — derailing search rankings, draining traffic and sending revenue into a sudden freefall. For a company that relies on its digital storefront as a critical sales driver, the stakes couldn’t have been higher. That’s when Responsory stepped in, rebuilding the site, restoring performance and proving that steady, strategic work can turn a crisis into a comeback.
ILoca Services had built its reputation as a trusted source for trailers, parts and equipment, and its online store played a critical role in driving both revenue and customer engagement. But when a poorly implemented website update went live, everything changed.
Almost overnight, site traffic dropped sharply, organic search rankings disappeared from key positions and online sales plummeted. Customers struggled with a sluggish, error-prone site and search engines penalized outdated code and technical missteps. The update left behind lingering issues: an outdated version of PHP, broken integrations and a patchwork of outdated content that damaged both usability and SEO.
The financial hit was significant, but equally damaging was the erosion of confidence in marketing support. After investing time and resources with previous vendors who failed to protect or recover -digital performance, ILoca was left questioning who it could trust to not only repair the damage but position the company for sustainable growth.
SOLUTION
A Steady Hand to Rebuild Performance
Responsory’s first priority was to stabilize ILoca’s online presence. A thorough technical audit revealed several underlying issues that were preventing the site from performing. The team went to work debulking the site, rebuilding its architecture, updating the outdated PHP framework, and resolving errors that were slowing performance and harming search rankings.
To re-establish efficiency and streamline marketing operations, Responsory integrated the WordPress site with HubSpot CRM, allowing ILoca to better track leads, automate follow-ups and unify customer data. On the front end, the user experience was a major focus:
Landing Page Optimization
High-traffic pages were rewritten and redesigned with improved calls-to-action, keyword targeting, and intuitive navigation to both attract and convert visitors.
Enhanced Product Discovery
By implementing Algolia’s AI-powered search, customers could now filter and find catalog items quickly — critical for a business with a wide and varied inventory.
Source: SEMrush Traffic Data
Content Audit
Outdated or irrelevant content was removed, while high-value pages were prioritized for content and SEO review, resulting in better “content hygiene.”
Performance and reliability were also addressed. Responsory migrated hosting to WP Engine, improving site speed, uptime and security. These technical upgrades laid a stable foundation for future marketing efforts.
Once the site was rebuilt and strengthened, Responsory expanded its role by taking on digital search advertising. After carefully analyzing ILoca’s existing PPC campaigns, the team restructured account architecture, refined targeting and optimized ad creative to drive more qualified traffic at a better return on ad spend.
Together, these solutions didn’t just fix what was broken — they set up ILoca for sustained growth, with a stronger website, smarter marketing and a renewed ability to connect with customers.
Month One PPC Results
+64%
PPC-Driven Sessions
+83%
New Users From PPC
+77%
Key Conversion Events
+67%
Total PPC Revenue
+23%
New User PPC Revenue
Results
Back on the Road to Growth
ILoca’s digital turnaround didn’t happen overnight, but within two years of partnering with Responsory, the improvements were unmistakable. Their online store steadily regained traction, with sales approaching pre-update levels thanks to technical fixes, content optimization and a stronger overall site experience. Customers could once again navigate the site with ease, find products quickly and trust the checkout process — all of which translated into regained revenue and renewed confidence in the digital channel.
The real acceleration came when Responsory assumed management of ILoca’s paid media strategy. By restructuring campaigns, refining ad groups and tightening targeting, Responsory quickly generated measurable results in just the first month:
- +64% increase in total PPC-driven sessions
- +83% growth in new users from PPC
- +77% lift in key conversion events (purchases, contacts, form submissions, downloads)
- +67% rise in total PPC revenue
- +23% increase in new user PPC revenue
Perhaps the most meaningful outcome wasn’t just the numbers, but the trust Responsory earned along the way. By consistently delivering results, communicating clearly and aligning with ILoca’s goals, Responsory transformed from a vendor into a true long-term digital partner. ILoca has since expanded its relationship with Responsory, confident that the strategies in place will support growth “for the long haul.”
“Through a strategic partnership with Responsory, ILoca Services leveraged a website rebuild that not only strengthened brand visibility but also delivered measurable ROI, increased lead generation, and positioned ILoca as an industry leader in full-service trailer solutions. Together with Responsory, we’ve driven growth through strategic multi-channel campaigns and an enhanced focus on understanding our customers.”
Angie Schelich, Marketing Director, ILoca Services, Inc.
