Amplifon Makes Selling Medicare Advantage Benefits Personal

Amplifon leveraged our expertise in developing customizable digital marketing tools to effectively differentiate its hearing benefits in the crowded Medicare Advantage market, enhancing its competitive edge through personalized account-based marketing strategies.

As of 2023, the average Medicare beneficiary can choose from a record-high 43 Medicare Advantage plans. While choice is great for the consumer, it means insurance carriers face increased pressure to offer more and better benefits to stand out from the competition. For Amplifon Hearing Health Care, a global company that provides healthcare solutions and services for individuals with hearing loss, adding their hearing benefits to an insurance provider’s Medicare Advantage plan can be a differentiator and competitive edge – but first they have to get their foot in the door.

Seeing the opportunity for growth in the Medicare Advantage market, Amplifon sought out the services of Responsory to help its sales reps wow their prospects. We developed a digital brochure and a landing page template that could be easily customized to each prospect account and quickly deployed ahead of sales meetings, with semi-personalized content, key benefits and a selection of resources.

Account-based marketing and a personalized approach have been a tactical success for the Amplifon sales team. Having closed its second Medicare Advantage selling season in use, the assets created have continued to grow with the organization and evolve to meet the needs of a highly competitive market.