See how we helped Amplifon Hearing Health Care create a unique and customizable experience for the Medicare Advantage selling season.

Explore how a nimble, omnichannel strategy with focused messaging led to significant engagement and lead increases for Renaissance Benefits.

Discover how EyeMed's innovative broker campaign, crafted with a captivating transparency theme, drove a 27% engagement rate and positioned them as a trusted advisor in the vision benefits market.

See how we leveraged advanced audience targeting and a purpose-built landing page to drive phone enrollments for iCare's new OTC benefit card program, achieving impressive results in a short timeframe.

Digital Campaign Makes ACA Decision Making Easier Client: Children’s Community Health Plan With an 838% year over year increase in ACA plan membership, Children's Community Health Plan (CCHP) had high expectations for the 2019 open enrollment period. Having been a part of 2018's success story, CCHP asked Responsory to deploy another Smart Zones audience targeting and display advertising campaign. Our strategy for CCHP's Together Plan was to segment our audiences and tailor our creative and messaging to each segment's specific needs and concerns. We also directed some very important improvements on their landing pages, adding and revising content to guide [...]

ACA Enrollment Campaign Earns a Healthy 71% Click to Conversion Rate Client: InHealth Mutual Ohio InHealth Mutual is a nonprofit insurer – a consumer operated and oriented plan (CO-OP) – built for members by members to provide quality, affordable health insurance that is responsive to the needs and wants of all Ohioans. It is different from the traditional insurers given its nonprofit status and focus on individuals and small businesses, which includes a governing board of directors with a members majority. Over a 3.5 month period, our Smart Zones by Responsory campaign goals were to: Increase landing page traffic Generate engagement through landing page link(s) Build awareness of InHealth among specific target audiences Test creatives We targeted millennials and young families in all 88 Ohio counties with two campaigns. For the first month, we ran a pre-enrollment brand awareness campaign to prime our target audiences for action. Display ad audiences were prompted to locate a broker. The remaining 2.5 months, we ran our enrollment campaign and audiences were prompted to get an online quote. PRE-HEAT RESULTS Our pre-enrollment mix of creatives and landing page usability strategies earned a .09% CTR and a 39% click to conversion rate. Remember, a conversion means the user searched for a broker near them. Nearly 4 out of every 10 ad clickers took this action! ENROLLMENT RESULTS The enrollment campaign ads earned 0.11% to .14% CTR - we ran creative tests - with an average of .12% and 71% click to conversion rate. A conversion click means the user used the online quote function on the landing page. So, 7 out of every 10 ad clicks resulted in a get a quote conversion! These outstanding results demonstrate Smart Zones' unusual ability to accurately target audiences and the powerful reach of this cookie-free platform. Request your free Smart Zones by Responsory demonstration today!