Overwhelmed by all the landing page metrics you could be tracking for your active campaigns? You’re not alone.
There are countless metrics you could track to measure the performance of your campaign landing pages. And trying to track all of them is time consuming, if not impossible. So which ones should you focus on? Which ones will bring you the greatest measurable value and insight?
In this post, we’ll walk you through 6 of the most important landing page metrics you should be measuring your campaigns against, as well as a few critical optimization strategies to help you improve your site’s conversion rates.