Aim Higher with Smart Zones Audience Targeting

What is Smart Zones? It’s the proof that your marketing is working. 

By definition, Smart Zones is an IP targeting platform that provides true one-to-one IP targeting capabilities to over 120 million network and over 400 million mobile devices. When you add Smart Zones by Responsory to your multichannel marketing initiatives, you add the power to reach audiences at scale across display, video, mobile, Internet radio, and connected TV.
But the impact of Smart Zones goes well beyond IP targeting, reach at scale and cookie-free display advertising. It is the key to ensuring fact-based measurability and accountability for your multichannel digital and direct response campaigns. Here’s how:

Robust Audience Building

With access to 2 billion IP Addresses, 400 million devices, 132 million homes and 23 million businesses, Smart Zones has the deepest access and reach to accurate audiences.

Reach Any Device, Anywhere

Smart Zones reaches more than 400+ million unique devices and networks with coverage of more than 2 billion IP addresses.

Cookie–Free Targeting

Conventional cookie targeting onboards and delivers to roughly 30% of your audience. Smart Zones eliminates the cookie to deliver 100% reach.

Unprecedented Geo-Targeting

Hit the mark with your location-based campaigns by combining the reach of 132 million homes and 23 million businesses with 2 billion IP addresses and 400+ million mobile device IDs.

Artificial Intelligence

Look-alike modeling and audience optimization technology puts machine learning and AI to work for your campaigns, creating continuous improvement you can count on.

Website Visitor Attribution

Our Smart Zones clients get access to a powerful lead gen technology that converts anonymous website visitors to user profiles including name, address and countless attributes.

Organizations are demanding better online and offline reach among prospect and customer audiences with complete transparency. Marketers no longer tolerate a silo’d approach. The winning solution must cross channels, onboard CRM data with high match rates, support the creation of new prospect audiences, facilitate qualified lead generation and seamlessly monitor audience performance.

Smart Zones by Responsory delivers on that demand like no other.

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Smart Zones is a twice patented technology pioneered by Semcasting, a leading data-as-a-service (DaaS) provider.  As a premier Smart Zones partner, Responsory expertly deploys this powerful tool for B2B and B2C IP Matching, robust audience profiling and modeling, mobile advertising (300+ million devices) with Mobile Footprints, site visitor direct mail and cookie-free programmatic display advertising.

Simply put, Smart Zones checks all the boxes. It is the must-have capability that gets our clients’ brands and products in front of the right target audiences, without infringing on privacy.

Unique All-in-one Features

  • Robust segmenting
  • Privacy-assuring, compliant targeting
  • SOC 2 Certified for data security
  • High CRM match rates
  • Zero data onboarding fees
  • High quality inventory
  • Powerful B2B reach
  • Zero cookie ad blocking
  • Uninterrupted mobile reach
  • Fair, affordable CPMs
  • Insightful, dependable reporting
  • Proven value add in service and capabilities