Aim Higher with Smart Zones Audience Targeting
Organizations are demanding better online and offline reach among prospect and customer audiences with complete transparency. Marketers no longer tolerate a silo’d approach. The winning solution must cross channels, onboard CRM data with high match rates, support the creation of new prospect audiences, facilitate qualified lead generation and seamlessly monitor audience performance.
Smart Zones by Responsory delivers on that demand like no other.
Smart Zones is a twice patented technology pioneered by Semcasting, a leading data-as-a-service (DaaS) provider. As a premier Smart Zones partner, Responsory expertly deploys this powerful tool for B2B and B2C IP Matching, robust audience profiling and modeling, mobile advertising (300+ million devices) with Mobile Footprints, programmatic direct mail and cookie-free programmatic display advertising.
Simply put, Smart Zones checks all the boxes. It is the must-have capability that gets our clients’ brands and products in front of the right target audiences, without infringing on privacy.