Aim Higher with Smart Zones Audience Targeting

It’s the proof that your marketing is working. 

Today, the impact of Smart Zones goes well beyond IP targeting and cookie-free display advertising. Its the key to accountability for multichannel digital and direct response campaigns, linking ad impressions, clicks, web conversions and abandoned forms to CRM audiences, online interactions and offline transactions. Here’s how:

Organizations are demanding better online and offline reach among prospect and customer audiences with complete transparency. Marketers no longer tolerate a silo’d approach. The winning solution must cross channels, onboard CRM data with high match rates, support the creation of new prospect audiences, facilitate qualified lead generation and seamlessly monitor audience performance.

Smart Zones by Responsory delivers on that demand like no other.

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Smart Zones is a twice patented technology pioneered by Semcasting, a leading data-as-a-service (DaaS) provider.  As a premier Smart Zones partner, Responsory expertly deploys this powerful tool for B2B and B2C IP Matching, robust audience profiling and modeling, mobile advertising (300+ million devices) with Mobile Footprints, programmatic direct mail and cookie-free programmatic display advertising.

Simply put, Smart Zones checks all the boxes. It is the must-have capability that gets our clients’ brands and products in front of the right target audiences, without infringing on privacy.

Unique All-in-one Features

  • Robust segmenting
  • Privacy-assuring, compliant targeting
  • HITRUST certification for HIPAA compliance
  • High CRM match rates
  • Zero data onboarding fees
  • High quality inventory
  • Powerful B2B reach
  • Zero cookie ad blocking
  • Uninterrupted mobile reach
  • Fair, affordable CPMs
  • Insightful, dependable reporting
  • Proven value add in service and capabilities

Go Deeper with Your Audience Visibility & Reach

Try the Smart Zones Calculator: What will it cost to put your message and offer at the fingertips of your exact target audiences? Start your audience targeting and display advertising budget planning right here to find out.