Integrated Marketing Campaigns

See how our pharmaceutical marketing expertise, expedited product launch and multichannel strategy helped a new authorized generic medication capitalize on early market entry.

Explore how a nimble, omnichannel strategy with focused messaging led to significant engagement and lead increases for Renaissance Benefits.

Armed with an agile digital marketing strategy, we helped Hikma Pharmaceuticals launch Kloxxado, a naloxone nasal spray offering double the dosage per spray for enhanced overdose reversal potential.

Learn how AI-gathered data and expert analysis powered our approach for the rapid launch of this generic medication for Hikma Pharmaceuticals.

Discover how EyeMed's innovative broker campaign, crafted with a captivating transparency theme, drove a 27% engagement rate and positioned them as a trusted advisor in the vision benefits market.

Campaign Rocks 31% Response Rate Client: EyeMed Vision Care Just 3 weeks before creative needed to be in market, EyeMed Vision Care asked Responsory to help it launch a fresh broker campaign to ignite cold leads. Because health insurance is the main focus of these busy insurance professionals, it’s especially challenging to capture their attention with ancillary benefits. Having executed similar campaigns for EyeMed in the past, we took our learnings and quickly applied them. We combined proven tactics ― including a winning (and cost-effective) direct mail format, coordinating email and response-driven landing page ― with a super-hot [...]

Eye Opener Ancillary insurance brands like EyeMed Vision Care, America’s fastest growing vision benefits company, have a tough time getting face-time with busy brokers and employer decision makers.  For EyeMed, winning over key broker relationships is among its top priorities. As its direct marketing agency, Responsory is continually helping EyeMed test new multichannel approaches that generate leads and build relationships with its target audiences. This time our charge was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. FORMAT [...]

Clever Cross-channel Campaign Ignites Leads (up 338%!) Client: Renaissance Life & Health Insurance Company of America This young, entrepreneurial ancillary insurance company is on a growth trajectory. To help accelerate expansion, the company turned to Responsory for strategic marketing support, especially in the area of group sales and lead generation for its dental, vision, life and disability products. During our first year of engagement, our primary objectives were to boost awareness, drive engagement and generate quotes from brokers and agents in key new markets. We also wanted to increase awareness among employer group decision makers. Responsory applied its Direct BrandingSM process and [...]

New Pharma Site Strikes Important Balance Client: Hikma Pharmaceuticals The prescription for this pharmaceutical website was to strike the right balance between serving patients and healthcare professionals. Ready to promote its black box rheumatoid arthritis drug Ridaura®, Hikma Pharmaceuticals (formerly West-Ward Pharmaceuticals) called on Responsory to develop a multi-purpose, educational website. With the goal of addressing needs for both patients and healthcare professionals, we rolled up our sleeves and set to work. Black box drugs can often generate more questions among concerned patients. One of our priorities was to help answer those questions for patients and seamlessly put those answers in [...]

Fast Pharma Launch Fueled by Proven Process Client: Hikma Pharmaceuticals With a relationship already steeped in a number of marketing and digital successes for its Mitigare® gout flare prevention medication, Hikma Pharmaceuticals (formerly West-Ward) knew it could count on Responsory for an agile strategy, calculated creative and quick turnaround for its new product launch. The drug product launch roll-out for ritonavir needed a brand identity, collateral, email and website developed virtually overnight. Embarking on a new product launch initiative is no easy task, and even more complicated for a pharmaceutical drug. Thanks to a proven process we’ve been practicing and honing for nearly two decades, called Direct BrandingSM, Responsory was more than [...]