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Video Helps Build Trust for Growing Insurance Brand

2025-01-31T17:49:38-06:00

Video Helps Build Trust for Growing Insurance Brand Client: Renaissance Insurance Video content was an important component of our Small Group Awareness Campaign strategy for Renaissance last year. This growing entrepreneurial insurance company wanted to generate more awareness of its products in new markets. Video was the perfect medium to bring the brand to life by creating a more human connection. From the start, we planned to use video in multiple formats throughout the campaign. In addition, we also planned for broader corporate and internal uses of the video footage so we could amplify our efforts. Video in [...]

Stand-out Creative Steps-up Lead Gen 

2022-10-17T14:43:46-05:00

Stand Out Creative Steps Up Lead Gen Renaissance offers Dental, Vision, Life and Disability Insurance nationwide and they recently launched sales offices in three new states. Responsory's creative theming – a benefits experience that stands out - captures the company's differentiator of outstanding service for clients of all sizes. This is especially important to employers in their sweet spot with 2-250 employees. After all, research shows that service issues are a top reason for switching ancillary carriers. A Promise that Gets Noticed A benefits experience that stands out [...]

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