Project Description

New Market Launch & Ongoing Integrated Campaign

Client: VFW (Veterans of Foreign Wars)

We’re especially proud of our involvement in creating the highly impactful She Serves acquisition and retention marketing communications campaign for the Veterans of Foreign Wars. Our first step was to develop a strategic, integrated, multichannel marketing plan. Out of that plan, came very valuable materials for the She Serves outreach campaign. The materials are housed in a resource library, highly accessible to all VFW departments, to help them with their day-to-day recruiting and retention initiatives and special events. It’s chock-full of downloadable and customizable tools including membership information resources, social media outlets, newsletters, a recruiting brochure, special event flyers, letterhead, posters, direct mail, video, banner ads, print ads and more.

RESULTS: In just over two years this campaign created exceptional momentum for the VFW toward its membership goals. Female enrollment was 3X higher after just 12 months and in our second year months, we doubled female VFW membership enrollment compared to the first 12 months.