We Want to Help You Jumpstart Your Next Campaign
No one has to tell you that pharmaceutical branding, advertising and marketing is uniquely challenging.
- It’s time sensitive, complicated and its success is reliant on an efficient, swift-moving process.
- You have higher speed-to-market pressures, stronger creative limitations and more regulations and privacy protections than other industries.
- Pharmaceutical marketing is a constantly changing arena — one with more marketing channel options than ever before — and confidently allocating your marketing budget to the best-suited strategies for your particular drug and niche can seem an impossible task.
- Even more so, tracking your pharma marketing strategies can be a great challenge, especially when your audiences include consumer patients as well as pharmacists, managed care organizations and healthcare professionals.
Enter Responsory…
We help our pharmaceutical clients grow and grab market share, overcome frustrating marketing roadblocks and realize measurable outcomes.
How? Having worked on nearly a dozen drug campaigns, it’s our proven Direct Branding℠ method that delivers. From product launches to reinvigorating existing brands and uncovering new niche markets, we’d love to help you get the results you’re looking for — the results you need.
Digital Marketing Strategy
Deploying tried and true strategies that overcome challenges and positively impact bottom lines.
Quick Product Launches
Competitively launch new products faster and more aggressively with proven Direct BrandingSM method.
Pharma Marketing Solutions
Browse through the sampling below of a few our latest pharma marketing successes. You’ll discover the many ways Responsory helps our pharma and healthcare industry clients launch and reinvigorate generic, branded and over the counter drugs. These clients appreciate our proactive planning, strategic creative and responsive account service.
Blog Marketing
Consumers research healthcare online. Healthcare professionals rely on the internet to gather information. Blogging creates a perfect environment for pharma to share messaging on topics that their audiences are searching for. The Gout Flare Prevention blog shares valuable, gout-specific information in a controlled, compliance-friendly environment that’s easily followed and shared by target audiences.
Digital Content Creation
Great content educates readers, tells a story, starts a conversation, offers expert advice and puts the concerns and interests of your audience first. Our content pros understand the compliance challenges you face and how to get your quality content in the hands of your target patient and HCP audiences. The unbranded Colchicine.com website meets the content need for the highly competitive search term "colchicine." It provides answers to commonly Googled questions about this important gout flare prevention generic drug.
Savings Card Marketing
The copay assistance cards, made available through copay savings programs, make some drugs more accessible and less expensive for patients. Getting these coupons in the right hands swiftly and effectively is essential to helping patients reduce their out-of-pocket costs. Responsory designs brand and generic discount cards, sell sheets and savings card download landing pages while our online marketing programs promote them to the right patient populations.
Display Advertising
Consumer patients are looking for savings. Physicians and pharmacists are seeking solutions. Pharma marketers can put their messages directly in front of these audiences with Smart Zones display advertising. The Mitigare®-branded banner ads shown here meet “fair balance” guidelines thanks to HTML5-enabled interactivity. Packing the ISI into a confined scroll box leaves more space to be creative.
Email Marketing
Email has a 38-to-1 ROI on every dollar spent; the highest ROI among digital marketing channels. And, 86% of physicians find time to check their email at least 2-3 times a day, according to a survey conducted by MMS. Regular email communications with HCPs offers valuable content in an unintrusive manner.
Brand & Generic Drug Launches
Our Direct BrandingSM method systematically ensures your launch stands out and gains maximum exposure. Campaigns must be custom-built to suit the very particular needs of the product and its market. Top considerations include a search optimized, multi-audience, easy-to-use website, high quality content, a sample program for HCPs, discount cards for patients, sophisticated targeting and digital marketing, and a relentless focus on tracking and reporting.
PPC Advertising
There's hardly a more competitive tactic for pharma marketers than pay per click advertising. The organic space is extremely crowded and pharma PPC can be tricky. Plus, with so many restrictions and regulations, it’s easy to lose traction. Thanks to sharp attention, diligent management and progressive bidding strategies, Mitigare® has earned triple digit improvements YoY in a crowded, competitive market.
Print Content Creation
In an environment where patients, physicians and pharmacists have little time to spare, creating and distributing high quality content that's relevant is a top priority. Establishing expertise and thought leadership through easily accessible content contributes to more qualified leads, higher conversion rates and invaluable fodder for timely blog and social media posts.
Integrating your marketing strategies allows you meet your HCP and patient audiences in the right place at the right time. For more impact within the noisy pharma space, try combining these four strategies into your marketing mix:
Let’s Make a Plan
Go Ahead—Reach Out
What Our Clients Are Saying
“I love their work, the way they communicate with us, their reports, documentation, ease of working… Best team ever!”
Christopher Bonny
SENIOR DIRECTOR, BRAND PRODUCTS
Hikma Pharmaceuticals
