Learn about consumer attitudes toward the pharmaceutical industry, challenges marketers face in a highly competitive, and regulated industry, and practical tips for engaging your audiences. Featuring original data and insights from Responsory’s proprietary Mindset Analytics Process (MAP).

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The State of Pharma Marketing in 2024

Today’s pharmaceutical marketers face variety of challenges, including regulatory constraints, shifting consumer attitudes and demands, and constantly evolving digital technologies. Given this rapidly changing landscape, it’s not enough to keep up with the competition – you have to stay ahead of it by engaging the hearts and minds of your customers.

In this original research report, we examine current consumer attitudes toward the pharmaceutical industry, including their drivers, motivators, barriers and sentiments, and give practical tips for shifting from product-focused to consumer-centric marketing.

What You’ll Find Inside

  • Preliminary research on pharma consumer attitudes, including experiences and needs
  • What a customer-centric approach means for today’s pharmaceutical marketers
  • The biggest challenges facing pharma marketers
  • Tips for engaging pharmaceutical consumers and meeting their expectations
  • Other key pharmaceutical audiences beyond the consumer

Your Partner in Pharma Marketing

Responsory knows pharmaceuticals. With dozens of drug campaigns under our belt, we’re experts at growing and grabbing market share, engaging consumer and business audiences, overcoming frustrating marketing roadblocks and realizing measurable outcomes. We’d love the opportunity to prove it to you.

Digital Marketing

Deploy innovative and reliable digital strategies that overcome challenges and positively impact your bottom line.

Product Launch

Gain market traction by launching new products faster and more aggressively with our proven Direct Branding℠ method.

Brand Revitalization

Reignite consumer interest in your existing drugs and reestablish your competitive advantage with our fast review-repair-relaunch approach.

About MAP Marketing Research

At any given moment, there are millions of conversations happening across the internet. By analyzing these organic and unbiased discussions, you can discover exactly what’s on the minds and in the hearts of your customers – and that’s where Responsory comes in.

Our proprietary Mindset Analytics Process℠ (MAP) combines machine learning with traditional consumer research methods to gather and analyze valuable B2B and B2C voice-of-customer data quickly and economically. Then, if needed, we use traditional research methods to validate findings. Each study is custom-tailored to align with your business objectives and delivers actionable insights to help solve your toughest marketing problems.

Visit our Mindset Analytics Process℠ page to learn more about this research offering.