The Right Place for Membership-Based Marketing
You’re here because you’re responsible for the marketing of a membership-based organization, association or continuity model business. Welcome! You’ve come to the right place for membership marketing services, thoughtful consulting and smart creative that reap the rewards of direct marketing done well.
There’s a strong sense of community and camaraderie at the heart of membership of any kind. Consumers and professionals join because they want to enjoy the benefits of convenience, subject matter knowledge, access to expert resources and belonging to something specialized and/or exclusive.
Stepping into the Shoes of Your Members
Marketing to these audiences must involve a relentless quest to uncover prospect and member desires, hot buttons and preferences. Membership marketers must be equipped with proactive and cost-effective marketing strategies to continuously execute initiatives that retain current members, win back lapsed members and attract new members. There’s never time to rest for those involved in building and maintaining a successful membership organization, association or continuity program.
How do we know this? Responsory has been working with folks like you for nearly 20 years. We’re pleased to share some of our experience and insights with you.
See the results
Here’s a sampling of strategies and success stories, demonstrating how Responsory has helped other organizations achieve measurable marketing prowess, overcome challenges and meet – or exceed – goals similar to your own.
ACQUISITION
ACQUISITION
Never Underestimate the Power of a Free Demonstration or Consultation
Free demos aren’t just for software sales. A complimentary demonstration of your association’s value and its experts’ skills is often the best recipe for open dialog and breaking the ice with qualified member prospects.
REFERRAL
REFERRAL
The Key to Referral Campaigning: Making it Effortless
For any membership organization, there’s nothing quite as appealing as a robust and rewarding referral campaign.
MULTICHANNEL MARKETING
MULTICHANNEL MARKETING
Segmented Campaign Triples Enrollment in Just 12 Months
An incredible impact like this can’t happen without a strategic, multichannel marketing plan. Recruiting and retention tactics can involve special events, tools, social media, email, content, direct mail, video, display and print advertising and PR.
RETENTION
RETENTION
You’re missing a HUGE opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email.
LAPSED MEMBERS
LAPSED MEMBERS
What’s Your Win-Back Strategy? Try ours on for size.
For any association, members are among your most valuable assets. See why investing in highly targeted, data-smart tactics is critical for acquiring – and winning them back.
DIGITAL INTEGRATION
DIGITAL INTEGRATION
Digital Plays Critical Role in Association Retention & Recruitment
From heartfelt welcome emails to timely enewsletters and nurturing social media, integrating digital into your marketing mix is crucial. It is also the perfect conduit to put your valuable content into the hands that want it most.
Looking for a place to start?
Accountability exists in all professions. Physicians are accountable for their diagnoses, receptionists are accountable for the messages they route and marketers are held accountable for the strategies they propose and the methods they choose to implement them. A good first step toward measurable results is performing a Marketing Audit.
Marketing Audits allow us to step back and review our goals, processes and accomplishments and then make adjustments so we can optimize results. They help us uncover new challenges and opportunities to stay a step ahead. We often begin new client-agency relationships with these thorough reviews because they enable us to positively impact ROI and maximize revenue.
Read 5 Reasons Your Organization Needs a Marketing Audit (sooner rather than later).
Then, give your friends at Responsory a call. We’re here to help!
