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Communicating Tariff or Inflation-Driven Price Changes
Prices going up? Learn how to talk to customers, retain trust and turn price increases into loyalty-building moments — no matter what’s driving the cost.
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Quick Test for Swift, Actionable Direct Mail Insights
While a Quick Test isn't the right answer for all clients looking to improve their direct mail success rates, it can quickly reveal insights that you can swiftly put into [...]
Mapping Your Customer Journey
Plan Your Multichannel Marketing Touchpoints with a Customer Journey Map Customer journey mapping and prospect journey mapping are both often-overlooked planning tasks that are extremely beneficial to multiple areas [...]
What is ePR? What results can it deliver?
Here's What You Should Know About ePR Enhance your Traditional PR Efforts with electronic PR (ePR) ePR stands for electronic PR (public relations) and is also known as online [...]
3 PR Strategies for Optimal New Product Launch Lift-off
Here are a few simple facts you probably already know: A new product launch deserves media attention. A well planned, developed and executed product launch will generate positive, buzzworthy [...]
The Rx for Ailing Websites: Focusing on Engagement
Mitigare.com was suffering from confusing navigation and a perplexing user interface among other traffic-deterring ailments. The path to engagement success was confusing and a good portion of it was untrackable! [...]
Is Bad Grammar Killing Your SEO?
Watch our Measurable Marketing Minute episode on this topic, or read the full blog post below. In the effort to create valuable, relevant content, we all [...]
Turning Leads into Customers – 5 Steps to Master B2B Lead Nurturing
So, you’ve got leads. Your sales pipeline is bursting with qualified prospects who’ve been to your site, who’ve engaged with your content. They may have even provided you [...]
Smart Zones Helps ACA Player Pick-up 838% More Members
How did Children’s Community Health Plan (CCHP) increase its membership 838% within the short six-week 2018 ACA enrollment period? It’s a success story we at Responsory are thrilled to [...]
Smart, Simple Steps to Boost Your Digital Engagement
See How Blue Cross and Blue Shield of Kansas Did It So, you’ve added new functionality to your website to make your users’ lives easier. How do you make [...]
Responsory Named Among the Top 200 Marketing Agencies of 2018
Chief Marketer Unveils Chief Marketer 200: First-Ever Editorial List of Top 200 Non-Advertising Agencies Serving The U.S Chief Marketer, a leading marketing content publisher, unveiled the Chief Marketer 200. It [...]
8 Steps to Find Your Target Audience
Identifying your target audience is one of the basic building blocks of a successful marketing strategy. Sometimes all it takes to turn a business around (and improve ROI) is to [...]
Improve Your Marketing Success: Avoid 3 Common Marketing Pitfalls
1. Don’t Quit While You’re Ahead...Or Soon You’ll Be Lagging Behind This statement seems like straightforward, logical advice. And, if you asked most marketers they would probably say they [...]
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