Would it surprise you to learn that a recent study revealed that B2B buyers consume an average of 13 content pieces before deciding on a vendor? And, that baker’s dozen is made up of a mix of first and third party content?

As a marketing professional, you already know all about the benefits of good quality content to support your prospect’s buying journey. Beyond sales and marketing support, content done right will sweeten your search rankings, too. But all too often, B2B marketers struggle to win C-level buy-in to properly INVEST in the creation of high caliber content strategy, deliverables and execution.

In this Marketing Land article and our companion infographic, you’ll get the validation (and strategy) you need to budget appropriately for the content marketing you already know will make a measurable difference in your buyers’ journeyand your bottom line.

Here’s an infographic interpretation of the FocusVision study results, along with insightful hints and tips courtesy of the content pros at Responsory (click image for high-resolution PDF):

Earn Better Results with a Competent Content Partner

Responsory has been creating strategic content marketing since our inception 20+ years ago. We can partner with you to provide specific content marketing services or to handle your entire ongoing content marketing program. No matter which path you choose, your content marketing program will be tailored to meet your organization’s specific goals, resource needs and budget.

Responsory’s content marketing approach is strategically creative, focused on delivering measurable engagement from your prospects and customers. Contact the content pros at Responsory to discuss your content challenges and goals.

In the meantime, take a closer look at how content can enrich your sales and marketing initiatives: