ChaptGPT is the latest artificial intelligence-powered language generation model, and it’s all industry experts are talking about. While tools like this can help streamline and create efficiencies–saving marketers time and effort by automating repetitive tasks and allowing them to focus on more strategic tasks, it’s important to remember that the latest shiny new bots and AI technologies can not and should not replace human creativity, empathy and understanding in impactful content. In fact, we recently put a bot to the test and asked it to write a blog post on the limitations of AI-generated content in marketing. See the results for yourself.
Still, AI systems like ChatGPT offer a new frontier on a wide variety of marketing executions from personalizing messages to specific customer inquiries, to generating catchy headlines, taglines, helping with social media marketing, and other text-based content for marketing campaigns. Furthermore, ChatGPT can even be integrated into a chatbot platform, creating more natural languages and human-like conversations with customers, thus contributing to a more rewarding customer experience (cx).
So, dive into this new AI world and experiment with how it can streamline your marketing efforts. But remember to rely on a partner who has proven AI/ML experience, and know that the bots will never be a true replacement for your brand’s voice. After all, who can speak to who you are better than you?