Marketing is an increasingly data-driven practice. Knowing who your customers are, how they use the internet and what messages resonate is all part of an efficient and effective marketing strategy. While user data may make our jobs easier, not every person is going to be chill about having their online information collected, stored and used – and that’s when governments get involved.
Using General Data Protection Regulation (GDPR), the landmark law that regulated data protection and privacy in the EU and European Economic Area, as a guide, the push for more transparency over the collection of and control over consumer personal information (PI) has gained momentum in the U.S..
While there are currently no comprehensive federal regulations in regard to data privacy, there are a number of state-level regulations that have been enacted and/or will be going into effect at the start of 2023, including Virginia Consumer Data Protection Act (CDPA) and the California Privacy Rights Act (CPRA), an amendment to 2020’s California Consumer Protection Act (CCPA). Other state-level laws will go into effect in mid-2023, including Connecticut Data Privacy Act (CTDPA), Colorado Privacy Act (CPA) and Utah Consumer Privacy Act (UCPA).
Even if your business is not located in one of these states, it may still fall under one or all of these regulations – especially if you offer products or services within these states – and failure to comply may result in fines or legal action on behalf of affected consumers.
That’s why understanding these laws, determining whether they apply to your business, and ensuring your website meets compliance requirements is so important.
So let’s take a look at the laws that will go into effect Jan. 1 in California and Virginia and how they’ll affect your website.