If you mastered only a dozen key email marketing strategies, you’d be hard pressed to find a better 12 than those we’ve outlined below. That’s because as a marketer, you walk a fine line between email serving your organization’s needs and making a positive impression on your target audiences so your emails stand out in their inboxes.
On the one hand, email marketing allows you to connect with your audiences and stay top-of-mind with customers and prospects. It can help you generate and nurture leads, encourage repeat customers, tell your brand’s stories, and much more. But at the same time, today’s consumers are inundated with email marketing campaigns. To stand out from the crowd and maximize results, it’s more important than ever to ensure your email marketing strategy is on point.
Below we’ve outlined 12 key email marketing strategies to help you get the most value from your efforts. We cover things like, how to employ double opens and frequency capping, the secret to a compelling CTA, and even how you can use email to amplify your SEO results. Let’s dive in!