Building Campaigns That Convert
To score a winning goal, you need to take your shot at exactly the right time with precise aim. Scoring big in the email marketing game involves a similar focus on perfecting your aim – which means you need the perfect email campaign in place to pull off the right moves.
Set-up with the Drip Campaign
A drip campaign is a series of marketing emails delivered incrementally over a period of time. Once set up, drip campaigns serve as an automatic way to stay top-of-mind with your leads, build brand awareness, manage relationships, and increase your sales rates.
Once you’ve outlined the particular email sequence, a drip campaign is pretty easy to create. You can build an educational email campaign designed to provide users with valuable and relevant information. You can build a campaign to nurture leads down the sales pipeline, sending them emails with calls to action and incentives to convert. Other types of drip campaigns include upselling and cross-selling campaigns, welcome and onboarding campaigns, campaigns geared at increasing brand awareness, and much more.
Here are some examples of different types of campaigns…
Email Nurturing Campaigns
Email nurturing campaigns are the cornerstone of marketing automation. They help you nurture leads down the sales funnel, dynamically segment customer lists, and spread brand awareness – all while delivering exceptional end-to-end ROI. Simply put, nurturing campaigns are all about sending people exactly the right information at exactly the right time.
An email nurturing campaign is designed to engage leads with relevant content and frequent calls to action, pushing them to take the next step in the sales cycle. This type of campaign is ideal for longer-tailed sales cycles, as it enables you to maintain a high level of engagement and momentum over time. By combining this with lead scoring, you know exactly when to pass a lead from nurturing to your sales team.
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Onboarding & Welcome Campaigns
From the very first moment a new customer signs on with you, it’s important to be attentive. Welcome and onboarding campaigns allow you to provide customers with helpful and relevant content right from the start, guaranteeing improved customer satisfaction and retention rates for your business.
READ MORE: Welcome Emails Work – Period
Basic Drip Campaign Worksheet
Check out this easy-to-use template for creating drip campaigns. Once you get your ideas organized, it’s simple to build it out in your favorite marketing automation platform.
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Email marketing is a well-established tactic and it just keeps getting better with marketing automation. Marketing experts love email marketing since it performs well at a low cost. A total of 85% of marketing agencies say that email marketing performance is increasing, with half (50%) describing the increase as significant.*
The way we constantly prove email marketing’s value to our clients is through email campaign results — the low-hanging fruit. We use your marketing automation platform (or our platform of choice, Sharpspring) to generate reports showing the ROI of email campaigns. Conversions and click-through rates are what clients like you want to see most.
Your organization may not have the in-house resources or marketing automation know-how to handle all of your email marketing needs. It’s ok to ask for help. Contact us at Responsory to talk about your email marketing goals.
*Source: https://wp.static-cdn-shsp.com/wp-content/uploads/2017/11/AGENCIES-TALK-STATE-OF-EMAIL-MARKETING.pdf
