Building Campaigns That Convert
To score a winning goal, you need to take your shot at exactly the right time with precise aim. Scoring big in the email marketing game involves a similar focus on perfecting your aim – which means you need the perfect email campaign in place to pull off the right moves.
Set-up with the Drip Campaign
A drip campaign is a series of marketing emails delivered incrementally over a period of time. Once set up, drip campaigns serve as an automatic way to stay top-of-mind with your leads, build brand awareness, manage relationships, and increase your sales rates.
Once you’ve outlined the particular email sequence, a drip campaign is pretty easy to create. You can build an educational email campaign designed to provide users with valuable and relevant information. You can build a campaign to nurture leads down the sales pipeline, sending them emails with calls to action and incentives to convert. Other types of drip campaigns include upselling and cross-selling campaigns, welcome and onboarding campaigns, campaigns geared at increasing brand awareness, and much more.
Here are some examples of different types of campaigns…