Embarking on a new product launch initiative is no easy task, and even more complicated for a pharmaceutical drug. When West-Ward Pharmaceuticals needed a brand identity, collateral and website developed virtually overnight for its new generic prescription product, it came to Responsory. Thanks to a proven process we’ve been practicing and honing for nearly two decades, we were more than ready for the challenge.

With a year plus relationship already steeped in a number of marketing and digital successes for its Mitigare® gout flare prevention medication, West-Ward knew it could count on Responsory for an agile strategy, calculated creative and quick turnaround. Within a matter of weeks, a logo, website and other marketing collateral were ready for the debut of the generic ritonavir brand at the company’s annual meeting in February.

Enjoy a Quick Tour of the ritonavir website:

This is just one success story of many. If you’re planning a new product launch, consider consulting with the marketing pros at Responsory. Get in touch! Need some inspiration in the meantime? Here’s a great place to start: 11 Tips to Help Your Next Launch Take Flight.