With the help of Responsory (formerly Johnson Direct), RBP Chemical Technology recently launched a web-based tool to support its sales force and provide a higher level of service for its customers.

The proprietary, custom-developed product-selector tool, called RBP ToolBox, was created specifically to serve RBP Chemical’s printing and electronics customers online. Designed and built by Responsory, the online application is available to the general public at www.RBPToolBox.com, however some product data is available only to registered users. Tested in the field by RBP sales personnel and customers, RBPToolBox.com is easily accessible online for users in the office, on the plant floor or on the road whether they are using a tablet, laptop or desktop computer. Find out how its working to improve sales and service for RBP customers.


The printing pressroom version of the ToolBox delivers everything a printing customer, procurement specialist or plant operator needs to troubleshoot or browse solutions by application or by product category.

“When our sales or service technicians are on-site with a customer, their iPad and the ToolBox application are at-the-ready,” says Mark Heimerl, director of sales and marketing-printing, RBP Chemical Technology. “Customers say they haven’t seen anything like the ToolBox. In just a couple of taps, their RBP account manager can present the brands, options and consumables available for nearly any Cold Set/Newspaper, EB/UV, Heat Set or Sheetfed press in the marketplace.”

Browsing product solutions by category is a benefit to press room managers and purchasing staff looking for fast access to product details. The ToolBox organizes the solutions, concentrates and consumables into predictable categories to instantly deliver product attributes.


The electronics division version of the ToolBox guides printed circuit board customers, procurement specialists or manufacturing operators in troubleshooting or browsing solutions by application or product category.

“In just a couple of taps, customers can identify all options available and select the right product for their specific application,” explains Rob Coleman, Director of Sales and Marketing-Electronics, RBP Chemical Technology. “This saves customers a lot of time when they want to place their order. They already know what product they are interested in and don’t have to wait to talk with a company representative for a product recommendation.”

The ToolBox organizes products into predictable categories and instantly delivers a detailed view of product attributes. Users can also identify solutions by process.

Coleman adds, “Users identify product solutions by the manufacturing process they’re addressing. The ToolBox contains a complete range of PCB processes from inner layer pre-cleaning to final finishes.”

Better Customer Relations & Smarter New Business Interactions

videosuploadedWhen on-site at a customer’s facility, RBP Chemical’s sales reps and service technicians don’t worry about carrying binders of data sheets or paging through a 900-page catalog to solve problems on the fly. Today, they simply pick up their iPad and with a few touches they are able to present one or more viable solutions. Within moments, RBP has added value to its customer relationships. The RBP ToolBox has had a significant positive affect on the company’s new business meetings as well. They’re troubleshooting faster and pitching new ideas more swiftly, positioning them as a unique and valuable partner.

RBP ToolBox has created better customer relations, generated more sales leads and boosted sales for RBP Chemical Technology.