Pharmaceutical Marketing

See how our pharmaceutical marketing expertise, expedited product launch and multichannel strategy helped a new authorized generic medication capitalize on early market entry.

Aimed at educating both healthcare professionals and the broader community, this transformative digital marketing campaign has not only rejuvenated the drug’s digital presence but also significantly increased website traffic and visibility.

Eye Opener Ancillary insurance brands like EyeMed Vision Care, America’s fastest growing vision benefits company, have a tough time getting face-time with busy brokers and employer decision makers.  For EyeMed, winning over key broker relationships is among its top priorities. As its direct marketing agency, Responsory is continually helping EyeMed test new multichannel approaches that generate leads and build relationships with its target audiences. This time our charge was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. FORMAT [...]

Unmatched Reach + the Right Offer = 380% ROI Client: Standard Process Standard Process engaged  Responsory to execute a B2B display advertising pilot program targeted at chiropractors who are qualified to be Standard Process customers. The goals for the 6-week Smart Zones  campaign were to build brand awareness among qualified prospects and engage prospects to take a closer look at Standard Process. The nutritional supplement leader, well known for its whole food philosophy, provided its B2B prospect list of which 80% were matched to a known IP address. “The match rates that Smart Zones is able to deliver are unheard of in the industry [...]