B2C

Response Rates Soar with Smarter Segmenting Client: Health Alliance Seeking more market share in an aggressively competitive marketplace? Suffering from low awareness in target service areas? Yearning for a truly multichannel approach to reach several key segments? You’ve come to the right place. You’ll find that no one at Responsory shies away from a true challenge. And, that’s what the folks at Health Alliance Medical Plans were counting on. Health Alliance Medical Plans asked us to help it capture more market share in Illinois among those who need individual health insurance coverage. One of our distinct target segments were Baby Boomers — that is, [...]

Arizona's Uninsured Warp Up to a New Co-op Client: Meritus Health Partners As Arizona’s only CO-OP, Meritus Health Partners entered its second ACA period with one goal – boost brand awareness and engagement among like-minded individuals. The key to success would be finding and reaching uninsured prospects who seek a healthy lifestyle and alternative health care options. Responsory utilized proprietary profiling and modeling techniques to identify prospects who are statistically more likely to buy a Meritus plan. Several demographic and lifestyle filters were applied to further ensure we were reaching our desired target market via a cookie-free Smart Zones digital advertising campaign. Our [...]