B2C

Individual Insurance Microsite Strategy & Creative Client: Delta Dental of Wisconsin Website Designed to Educate and Guide Users to Purchase The state’s most popular dental insurance provider came to Responsory, a Johnson Direct company, to plan and design a product-dedicated website for its new Individual insurance plan. Responsory strategized the site and produced its content to educate prospective subscribers and empower agents with easy-to-digest product information. Most importantly, the microsite is designed to walk subscribers and agents through a simple online enrollment process. The product-focused website offers the following benefits to its target audiences: Agents use it as a “one stop [...]

Fresh Concepts That Keep Them Coming Back for More Client: International Masters Publishers IMP, International Masters Publishers, a global leader in direct marketing and continuity publishing, came to Responsory (formerly Johnson Direct) with a lofty challenge. Specializing in high-quality products and publications that inform, entertain and inspire through print and media format, the company was seeking fresh strategies to boost the performance of its direct mail customer acquisition packages and significantly reduce production costs. Since continuity product consumption is declining among direct mail consumers of books, music, movies, cosmetics, food and alcohol, the need to revamp, or at least revise, their direct [...]

The first step in launching an “impact” campaign in a new market is to identify your best prospects. When Associated Bank entered uncharted territories, it came to us to do just that — and a lot more.

Response Rates Soar with Smarter Segmenting Client: Health Alliance Seeking more market share in an aggressively competitive marketplace? Suffering from low awareness in target service areas? Yearning for a truly multichannel approach to reach several key segments? You’ve come to the right place. You’ll find that no one at Responsory shies away from a true challenge. And, that’s what the folks at Health Alliance Medical Plans were counting on. Health Alliance Medical Plans asked us to help it capture more market share in Illinois among those who need individual health insurance coverage. One of our distinct target segments were Baby Boomers — that is, [...]

Arizona's Uninsured Warp Up to a New Co-op Client: Meritus Health Partners As Arizona’s only CO-OP, Meritus Health Partners entered its second ACA period with one goal – boost brand awareness and engagement among like-minded individuals. The key to success would be finding and reaching uninsured prospects who seek a healthy lifestyle and alternative health care options. Responsory utilized proprietary profiling and modeling techniques to identify prospects who are statistically more likely to buy a Meritus plan. Several demographic and lifestyle filters were applied to further ensure we were reaching our desired target market via a cookie-free Smart Zones digital advertising campaign. Our [...]