Industry
Model
Services
Stand Out Creative Steps Up Lead Gen
Renaissance offers Dental, Vision, Life and Disability Insurance nationwide and they recently launched sales offices in three new states. Responsory’s creative theming – a benefits experience that stands out – captures the company’s differentiator of outstanding service for clients of all sizes. This is especially important to employers in their sweet spot with 2-250 employees. After all, research shows that service issues are a top reason for switching ancillary carriers.
A Promise that Gets Noticed
Renaissance Videos That Demonstrate The Value of Ancillary Benefits
Value Boosters
A library of relevant content is available to brokers to support their sales efforts. Downloadable, printable and share-able tip sheets, checklists, videos, white papers and infographics help employer decision makers understand how Renaissance can boost the value of their ancillary offerings.
Video Plays It Up
Video in Print delivered the Renaissance sales message to brokers and employer decision makers as part of a dimensional mail campaign. The interactive built-in video display brought the Renaissance brand to life in a unique format.
Messaging that Resonates
Campaign creative is consistent through all program elements, from display ads and landing pages, to radio ads and video, to direct mailers and content. Key messaging underscores benefits and proof points to support the bundling of life and disability products with Renaissance's dental and vision solutions.
The Outstanding Results
Renaissance is enjoying its 7th consecutive year of top line growth and profitability. After helping to achieve triple-digit quote volume (338%) in 2017, Responsory’s marketing work drove a sales performance increase of 182% in 2018.
