Multichannel Mix Creates a Positive Reaction

Client: RBP Chemical Technology

As RBP Chemical Technology’s go-to agency, we’re up for any challenge. The 60 year old company is a world class supplier of proprietary chemicals and delivery devices for numerous industries and there are virtually no boundaries for their sales and service areas. Their marketing must be as diverse and multi-faceted as they are.

At the ground level, Responsory helped RBP freshen its brand identity and created a set of brand guidelines. At the hub of our marketing programs is the new corporate website we designed and developed for them, including a News & Events blog we plan and write for monthly. Organic SEO, ongoing public relations, trade advertising online and in print, and direct mail ensure fresh traffic to the site. To streamline the sales process and empower sales and customer service reps as well as customer, Responsory developed a custom sales tool application, RBPToolbox.com, to enable users to troubleshoot and swiftly find specific product solutions, from the plant floor.

RESULTS:

• The new site elevated customer, prospect and the media’s brand perceptions.
• RBPToolbox.com revolutionized how customers discover RBP solutions.
• Organic search is consistently the leading driver of traffic to the site and has the lowest bounce rate compared to other channels driving traffic to the site.
• Dozens and dozens of print and online PR placements also boosted traffic and interest in new products.