Drewrys Brewing Company Gets a Fresh Look—and Fresher Outlook

Drewrys Brewing Company, a legacy brand dating back to 1877, needed a modern refresh to stay relevant in a competitive market while preserving its rich heritage. Responsory helped Drewrys rejuvenate its brand, leading to a successful launch that exceeded expectations and set the stage for national expansion.

Drewrys faced a significant challenge: maintaining its deep-rooted legacy while appealing to a new generation of beer drinkers. As a brand known for its history and vintage appeal, Drewrys had become synonymous with “your dad’s beer,” making it difficult to connect with younger audiences. In a highly competitive industry, where modern craft beers often capture the spotlight, Drewrys needed a refresh to avoid being left behind. The brand’s image felt dated, and its online presence didn’t effectively convey the Drewrys story or attract new customers. Additionally, Drewrys aimed to expand its reach by appealing to more distributors and retailers, but its existing brand identity lacked the contemporary appeal needed for this broader market push.

Responsory worked closely with Drewrys to refresh its brand identity while maintaining the legacy that fans loved. Our approach focused on preserving the brand’s vintage charm while introducing elements that would resonate with a new generation of beer enthusiasts. Here’s what we did:

1. Brand Research and Discovery: We dug deep into Drewrys’ 150-year history, identifying the core aspects that made it beloved and understanding the preferences of modern beer consumers.
2. Product Logos and Packaging Design: We developed updated logos and packaging that honored the classic Drewrys aesthetic but with a fresh, modern twist. The new design maintained the nostalgic feel while introducing cleaner lines and bolder colors.
3. Website Redesign and Brand Refresh: Responsory gave the Drewrys website a complete overhaul, making it visually appealing, user-friendly and optimized for storytelling. The new site emphasized Drewrys’ rich heritage while highlighting its updated look.
4. Signage and Marketing Materials: To ensure consistency across all touchpoints, we created signage and marketing materials that aligned with the refreshed brand identity, helping distributors and retailers effectively promote Drewrys.

• Modern, Responsive Design: The site features a clean, contemporary look that reflects Drewrys’ heritage while being fully optimized for seamless use across all devices.
• High-Quality Visuals and Branding: Professional, high-resolution images highlight products and reinforce brand identity, creating an engaging visual experience.
• Comprehensive Product Details: Each beer and spirit includes rich descriptions, covering flavor profiles and brewing processes to educate and attract customers.
• Brand Storytelling: A dedicated section on Drewrys’ history connects users with the brand’s legacy, fostering a deeper connection and sense of authenticity.
• Distributor Resources: A specialized distributor section with key resources and contact information facilitates smoother partnerships and business relationships.

The brand refresh and website launch generated excitement among both existing fans and new audiences. Drewrys’ new branding struck the perfect balance between honoring its vintage roots and presenting a more modern appeal, which helped the company connect with younger beer enthusiasts without alienating long-time supporters. The updated identity allowed Drewrys to re-enter markets across Wisconsin, Illinois, Iowa and Manitoba, with future expansion plans on the horizon. The new website played a crucial role in this resurgence, offering a compelling platform to share Drewrys’ story and attract distributors. As a result, Drewrys exceeded its initial launch goals, earning a positive reception from distributors and retailers and positioning itself for continued growth in the national market.