iCare is one of Wisconsin’s Medicare Plan HMO D-SNP providers. With a September 30 enrollment date looming, it set sights on helping eligible prospects take advantage of the plan’s new OTC benefit card program.
The challenge? Their target audience’s preference to enroll by phone.
The solution? A completely new landing page approach and Smart Zones by Responsory audience targeting and display advertising.
iCare’s key objective is to generate qualified leads from Wisconsinite prospects who have both Medicare & Medicaid benefits. To help support this goal, Responsory’s Smart Zones campaign is designed to reach prospects, build awareness, entice clicks and drive qualified traffic to the campaign landing page. Once on the landing page, prospects are encouraged to call an iCare Medicare Benefits Consultant or request a call back.