FOOTBALL THEME CATCHES THE ATTENTION OF TEXAN PHYSICIANS
ProAssurance Group launched a Smart Zones by Responsory digital advertising campaign to increase the awareness of its physician liability insurance products among the medical community in Texas.
In just one month, the campaign is generating a clickthrough rate that’s nearly double the standard display advertising CTR for the insurance category.
If your Fall campaigns are falling short, get on the defensive. Your Responsory team is ready to get your marketing initiatives into the end zone. Call the Hotline.