The Cookie-Based Remarketing Alternative: Smart Zones People-Based IP Targeting
- Onboarding of CRM and prospect lists of postal, email, location or website traffic.
- Audience Creation with Semcasting’s proprietary data for 254 million consumers and 22 million businesses.
- Lead Generation by converting website traffic to household or business leads.
- Attribution by matching back impressions served to the selected audience via UDX-Leads.
- Geo-fencing with our Mobile Footprints solution supporting parcel-location and cross-device targeting.
Cookie-based vs Smart Zones Audience Targeting
The two audience targeting methods have different strengths. Download our comparison guide to see how each compares for match rate, reach, accuracy, cross device support, localization and more.
Smart Zones by Responsory stands out as a solution where coverage matters. Smart Zones audiences are selectable by hundreds of offline demographic attributes (income, ethnicity, age, auto, home value, etc.) and are able to match the offline households and businesses attributes of every Internet delivery point online on any device –Household, WIFI, Businesses, etc.
When Privacy Matters
Advertising can be targeted to these Smart Zones that provide 100 percent accurate reach (compared to the 20 to 30 percent match rate of cookies), all while maintaining user privacy. With over 30 million Smart Zones in the U.S. and Canada, reaching 135 million households, we offer a myth-free way to think about online advertising: device-independent, micro-targeted, and private. It is these exact reason why Responsory’s health/medical/pharma, health insurance, insurance services and financial services clients prefer digital marketing with Smart Zones by Responsory.
Smart Zones, the Proven Winner
Our Smart Zones clients can aim higher and reach further because the impact of Smart Zones goes well beyond IP targeting and cookie-free display advertising. B2B and B2C brand marketers demand accountability in their marketing initiatives, especially in the digital realm. Smart Zones by Responsory is the key to accountability for multichannel digital and direct response campaigns, linking ad impressions, clicks, web conversions and abandoned forms to CRM audiences, online interactions and offline transactions. It’s the proof that your marketing is working.
See how Smart Zones audience targeting and display advertising exceeded expectations for these clients: