When Privacy Matters
Advertising can be targeted to these Smart Zones that provide 100 percent accurate reach (compared to the 20 to 30 percent match rate of cookies), all while maintaining user privacy. With over 30 million Smart Zones in the U.S. and Canada, reaching 135 million households, we offer a myth-free way to think about online advertising: device-independent, micro-targeted, and private. It is these exact reason why Responsory’s health/medical/pharma, health insurance, insurance services and financial services clients prefer digital marketing with Smart Zones by Responsory.
Smart Zones, the Proven Winner
Our Smart Zones clients can aim higher and reach further because the impact of Smart Zones goes well beyond IP targeting and cookie-free display advertising. B2B and B2C brand marketers demand accountability in their marketing initiatives, especially in the digital realm. Smart Zones by Responsory is the key to accountability for multichannel digital and direct response campaigns, linking ad impressions, clicks, web conversions and abandoned forms to CRM audiences, online interactions and offline transactions. It’s the proof that your marketing is working.
See how Smart Zones audience targeting and display advertising exceeded expectations for these clients:
A New Course of Action Leads to a Healthy Prognosis for Pharma Drug
Digital Campaign Makes ACA Decision Making Easier
Unmatched Reach + the Right Offer = 380% ROI
Innovative Smart Zones Program Attains the Impossible