A new client recently asked us to recommend a strategy to drive awareness for an event their company is hosting. We offered to up the ante, sharing with them a strategy that will drive awareness and boost attendance.
The approach involves identifying the right audiences and knowing how to best reach them. A mix of public relations, Smart Zones (cookie-free) digital advertising, a landing page RSVP hub and social media is a great place to start. If the audience and budget allows, email and direct mail are other great direct-response add-ons.
CONSUMER EVENT SAMPLE
By way of example, here’s how a “Sign Me Up” event campaign we developed for Health Alliance came together for the ACA open enrollment kick-off. Our strategy was to drive awareness of Health Alliance and the Sign Me Up event in the targeted counties, supporting our overall Individual Health Plan Launch program.
The event campaign involved an event landing page, Smart Zones display ad campaign, email, and PR.
You’ll find a few of our creative assets shown below. While most of our health insurance clients are steering away from investing heavily in sign up events, there are instances where they can make sense as part of the bigger picture. Especially when we have a strong PR/community relations infrastructure to lean on. Our services can help promote event awareness, facilitate registrations/RSVPs and communicate with registrants prior to and following the event.
BUSINESS-TO-BUSINESS EVENT SAMPLE
In addition to business-to-consumer events, Responsory has developed similar business-to-business campaigns. Our most recent B2B events were targeted at insurance brokers, hosted by Security Health Plan.
Take a look at some of the elements that were a key part of these exemplary campaigns. Then, reach out to our New Biz Hotline and together, we’ll strategize an attendance-boosting event marketing campaign for your organization.
|CONSUMER EVENT BANNER AD SAMPLES|
|CONSUMER EVENT RESPONSIVE LANDING PAGE|
|CONSUMER EVENT EMAIL FOLLOW-UP WITH REGISTRANTS|
|BROKER EVENT EMAIL INVITATION|
|BROKER EVENT AGENDA|