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The Art of StorySelling: How to Create Emotional Connections in Pharma
Storytelling in pharma marketing can spark emotional connections with HCPs and patients. Here’s how to make it part of your marketing strategy.
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10 Sure-Fire Steps to Achieving the NEW SEO
Google is consistently making changes to its top-ranking engine in the pursuit of better search for their audience. They are rooting out the counterfeiters and placing high-ranking value on [...]
Green-up Your Direct Mail
Direct mail can take a toll on the environment. Paper waste, ink and production use up precious resources and, if not monitored carefully, leave a detrimental footprint on our ecosystem. [...]
Negative Advertising in Political Campaigns
With the Presidential campaign now seemingly in full swing and hundreds of Senate, Congressional, Gubernatorial and local races beginning to ramp up, the air waves will soon be inundated with [...]
The Web is Growing Up
A Comparison of Web and Psychosocial Development It’s easy to draw parallels between our lives and the industry you work in, especially when you are looking for it. Additionally, the [...]
The Importance of Content Strategy
“Content marketing” is a hot term right now. Most marketers have accepted the fact that customers would rather seek out information about a brand rather than be bombarded by self-serving [...]
What Is Marketing That’s Measurable?
The most common question I get from people I meet has to be “What is marketing that’s measurable?” Of course, we all know what the phrase means, but what [...]
3 Big Mistakes to Avoid When Building or Renovating a Brand Identity
The visual identity of your business or product/service is a vital tool in communicating its essence. Before someone even considers contacting your business or buying your product/service, he or she [...]
Making a Case for Case Studies
Grant’s recent blog post “The Art of StorySelling” reminded me of the value of case studies and application stories as they are often called in the business-to-business marketing world. [...]
Search Tips: How You Can Reach a Shifting B-to-B Mindset
Years ago, marketers talked about the huge distinction between B-to-C and B-to-B purchasing behavior. Today, however, the rise of the Internet and its effect on the way we access information [...]
Ensure Email Campaign Success Through Email Marketing Planning and Checklists
Email is one of the most effective measurable marketing tools for customer communication and retention as well as for creating correspondence quickly. It is, when done correctly, a list of [...]
5 Benefits of a Marketing Audit
Accountability exists in all professions. Physicians are accountable for their diagnoses, receptionists are accountable for the messages they route, and marketers are held accountable for the strategies they propose and [...]
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