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The Art of StorySelling: How to Create Emotional Connections in Pharma
Storytelling in pharma marketing can spark emotional connections with HCPs and patients. Here’s how to make it part of your marketing strategy.
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What’s More Important—Technology or Content?
Does an answer exist for this loaded question? Grant Johnson, CEO, Responsory, puts his thoughts in this Chief Marketer article. READ IT
Eliminate Web Design Disputes with Wireframes
When you begin a website design and development project, it’s very tempting to begin with design concepts. Everyone loves to be involved in the look and feel of a brand [...]
Welcome Emails Work – Period
You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open [...]
Think-Feel-Do Model: Understanding the New Basics of Marketing
Marketing success isn’t just about data or creativity — it’s about understanding how people think, feel, and act. Explore how the Think-Feel-Do framework helps you craft strategies that drive real engagement and results.
Destination: Brand Loyalty (Infographic)
The journey to brand loyalty can be a bumpy ride when you’re aiming for the universe rather than individual galaxies. Yet the journey is integral, because it can propel you [...]
The White Paper: Guidance For Creating This Coveted Content
A white paper can be an invaluable piece of content for nearly any business organization. Its application opportunities are boundless, and offering a complimentary copy of the paper can generate [...]
Seven Tips for Writing Captivating Case Studies
When developed properly, case studies are a smart public relations and marketing tool that can help generate leads that translate into sales. Illustrating how your product or service helped a [...]
Infographics: Simplifying The Complex
An infographic is a visual representation of information, data or knowledge and is created to make the complex easier to understand. An infographic is very effective because it’s a visual [...]
4 Steps to an Improved Company Profile on LinkedIn
Happy birthday to LinkedIn, which celebrated its ten year anniversary this past week! Since its inception, LinkedIn’s been considered first-rate for professional social networking and using the site effectively can [...]
8 Steps to a Positive Intranet User Experience
Many marketing and IT departments are tasked with the responsibility of creating, renovating and/or managing the company’s intranet. The productivity and resourcefulness of dozens, hundreds or perhaps thousands of employees [...]
Email Won’t be Pigeonholed! Email’s Versatile Role in the Marketing Mix
Simply too adaptable to limit to one purpose or application, email marketing should be an important part of the mix of channels you use to help nurture prospect leads and [...]
A Business Perspective on Responsive Website Design
By 2014, mobile internet will likely take over desktop internet usage. Already, more than one half of all local searches are done on mobile devices. We’re spending 2.7 hours every [...]
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