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Field Tips: How Brand Authenticity Drives Brand Loyalty
Your customers crave authenticity, but are you ready to pull back the curtain? Get real brand-building tips—plus marketing news, insights and more!
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4 Steps to an Improved Company Profile on LinkedIn
Happy birthday to LinkedIn, which celebrated its ten year anniversary this past week! Since its inception, LinkedIn’s been considered first-rate for professional social networking and using the site effectively can [...]
8 Steps to a Positive Intranet User Experience
Many marketing and IT departments are tasked with the responsibility of creating, renovating and/or managing the company’s intranet. The productivity and resourcefulness of dozens, hundreds or perhaps thousands of employees [...]
Email Won’t be Pigeonholed! Email’s Versatile Role in the Marketing Mix
Simply too adaptable to limit to one purpose or application, email marketing should be an important part of the mix of channels you use to help nurture prospect leads and [...]
A Business Perspective on Responsive Website Design
By 2014, mobile internet will likely take over desktop internet usage. Already, more than one half of all local searches are done on mobile devices. We’re spending 2.7 hours every [...]
10 Sure-Fire Steps to Achieving the NEW SEO
Google is consistently making changes to its top-ranking engine in the pursuit of better search for their audience. They are rooting out the counterfeiters and placing high-ranking value on [...]
Green-up Your Direct Mail
Direct mail can take a toll on the environment. Paper waste, ink and production use up precious resources and, if not monitored carefully, leave a detrimental footprint on our ecosystem. [...]
Negative Advertising in Political Campaigns
With the Presidential campaign now seemingly in full swing and hundreds of Senate, Congressional, Gubernatorial and local races beginning to ramp up, the air waves will soon be inundated with [...]
The Web is Growing Up
A Comparison of Web and Psychosocial Development It’s easy to draw parallels between our lives and the industry you work in, especially when you are looking for it. Additionally, the [...]
The Importance of Content Strategy
“Content marketing” is a hot term right now. Most marketers have accepted the fact that customers would rather seek out information about a brand rather than be bombarded by self-serving [...]
What Is Marketing That’s Measurable?
The most common question I get from people I meet has to be “What is marketing that’s measurable?” Of course, we all know what the phrase means, but what [...]
3 Big Mistakes to Avoid When Building or Renovating a Brand Identity
The visual identity of your business or product/service is a vital tool in communicating its essence. Before someone even considers contacting your business or buying your product/service, he or she [...]
Making a Case for Case Studies
Grant’s recent blog post “The Art of StorySelling” reminded me of the value of case studies and application stories as they are often called in the business-to-business marketing world. [...]
