THE BEAT – September 2019

If “quality” is top of mind when you think about your email list strategy, BRAVO! You’re among the top thinkers who are keenly aware that list quality is of the utmost importance. In fact, in a recent study on the topic, 73% of marketing agencies reported that it’s their most important goal. A clean list naturally leads to increased conversions, because users that want to receive your emails are more likely to engage and convert. Discover the tactics that are most effective for building-up your quality subscriber list. 

To score a winning goal, you need to take your shot at exactly the right time with precise aim. Scoring big in the email marketing game involves a similar focus on perfecting your aim – which means you need the perfect email campaign in place to pull off the right moves. Here are some examples of different types of lead-converting campaigns and how to build your own.

An email marketing audit is critical to the success of your emarketing initiatives...especially if you’re looking to continuously improve and enhance your email marketing results. An audit can help you evaluate your email strategies, opt-in process, content and messaging, design, platform, frequency, analytics and many other aspects. A thorough look at how your competitors are utilizing email marketing to boost their marketshare is also a great benefit. Here’s a summary of what could be involved in a comprehensive email marketing audit.