THE BEAT – October 2019

Congrats! Your marketing piece drove a visitor to your landing page. Now what? Will she be influenced by your messaging? Will he engage with your offer? Or, is it game over with a quick exit? To truly win, you want to convert those visits to leads and to do that, you need an ultra-effective landing page. Let’s breakdown 3 basic elements that make a real difference.

There's something magical about a landing page that delivers conversions — leads, downloads, transactions. When you produce, test, publish, track and analyze as many landing pages as we do, the winning attributes of high converters really stand out. Of course, a successful landing page is greater than the sum of its parts. In this article, we take a look at the 7 highly influential elements of a high-converting landing page.