THE BEAT - November 2018

November 2018


B2B Insight
Why Blog? 5 Reasons Your Business Needs a Blog

“Why does my company need a blog? We don’t have anything to blog about.”

We hear this over and over when talking with our clients about developing a blog for their B2B websites. What they don’t realize is a blog is one of the most powerful marketing tools for B2B companies today. Here’s why.



Turning Leads into Customers – 5 Steps to Master B2B Lead Nurturing

Is your sales pipeline bursting with qualified prospects who just aren’t buying? Implementing an effective lead nurturing program is easier than you think – if you know how to get started.



Inspiration by Example
A Powerful Combination: Nurturing Leads with Automation and Valuable Content

We recently helped a premier East coast energy consulting firm develop a foundation for an ongoing lead nurturing program, using their marketing automation platform of choice.



The Definitive Guide
for a Marketing Audit

A Marketing Audit is a smart and effective way to spend your budget more wisely and boost ROI. Get your FREE Guide today.


Measurable Marketing Minute:
ePr - What is it?

Denise Hearden, Vice President of Digital/Web at Responsory takes a quick but close look at the value of ePR and how to initiate an ePR program.