THE BEAT: Smart SEO Strategies
 
March 2021
 
Inspiration by Example
 
How-To
Is Bad Grammar Killing Your SEO?
 
Typos and grammar mistakes: we've all seen them in an email, on social media or on a website. And, one thing's for sure, no matter where they crop up...they're embarrassing and unprofessional. To make matters worse, mistake-riddled content may result in loss of credibility, bad user experiences and ultimately damage your website's search engine ranking. Don't let this happen to you. In this post, you'll discover how taking 3 simple steps can improve your website content and keep users engaged.
 
 

 
 
Inspiration by Example
 
How-To
How Can My Brand Get Noticed in Voice Search
 
In the wake of the pandemic, more consumers are interested in hands-free technology that limits touching or contamination, which makes voice search more appealing than ever before. For many, along with smart phones and devices, their Google Home or Amazon Echo is a necessity in their daily lives. Marketers need to thoughtfully incoporate voice search SEO strategy as they develop content, ad campaigns, social posts and more. Discover how implementing a couple of tried and true keyword tactics can help improve your
voice search SEO.
 
 

 
 
Inspiration by Example
 
How-To
Why SEO Should Be a Top Priority for the Health Industry
 

More patients are turning to the internet to search for a wide-range of health-related topics. In fact, research shows that a resounding 8 in 10 adults have searched for health information online.  As a successful healthcare marketer you understand your website is key to helping you stand out in the competitive medical space. But what if no one can find you? This post aims to help you identify 3 core areas where SEO improvements can help boost your organic search rankings and make your hospital or practice as visible as possible.

 
 

 
 
 
SEO Copywriting Cheat Sheet

 

 

Use this invaluable cheat sheet to guide your SEO copywriting. It’s a critical tool for defining your target SEO keywords/phrases for each page of your site.  Contemplate these critical elements as they relate to your business, website goals and page design.
 
 
 
5 Tools to Kickstart Your Search 
 
Feeling overwhelmed by researching the best SEO tools? Never fear, we're here to help with a list of  the 5 SEO tools we use most often. From competitor analysis to keyword research and on-page SEO, we've got you covered.