THE BEAT: the COVID-19 MarCom issue
March 2020
Marketing Automation

Marketing Insight
Brands Pivot to Adjust to New Realities

During these unprecedented times, our business and personal situations and priorities are evolving so rapidly it's challenging to keep up.  As all eyes focus on COVID-19, brands are quickly adapting their marketing plans to better fit with this new reality. Here are a few examples of how companies are pivoting to adjust.


Inspiration by Example

Inspiration by Example
Social Media Management in Times of Crisis

By now, you've likely participated in one or more company meetings to discuss how to handle sales and marketing during this time of uncertainty. Because social media plays such an important role in our communications with followers, customers and employees, it is critical to give it careful consideration. In this Buffer blog post and Buffer podcast, you'll see how others in this situation are reconsidering their plans, finding ways to help others, and are keeping their constituents informed. 


Inspiration by Example

Marketing How-To
A COVID-19 MarCom Resource 

No doubt you agree that we indeed are "all in this together." But being physically distanced from our peers can create a feeling of isolation none-the-less. Brainstorming and sharing ways we can manage our businesses and responsibilities amid a health pandemic can feel impossible. That's why the Measurable Marketing LinkedIn Group is dedicating its forum to the exchange of sales and marketing ideas and inspiration related to doing business during this COVID19 crisis. Please consider joining the group and sharing your Coronavirus insights, experiences and resources with your measurable marketing peers. 

Here's how to join this group: 1) Log into your LinkedIn account; 2) Click on this link:; 3) Click on Request to Join button. See you (and your insights) there!



Examples of Positive COVID-19
Brand Communications

What do people really need to know, what are they looking for, and what's helpful to them as they seek to understand the changing environment? That's what these brands kept in mind as they swiftly adjusted to new communication tactics amid the coronavirus pandemic. Here's the collection gathered by Twitter.


MomFest on Facebook Eases Quarantine Parenting

Working from home with kids for the unforeseeable future may prove challenging to say the least. We're truly inspired by the time and talents so many organizations are dedicating to Quarantine Parenting ideas and activities as featured on MomFest. Lots of clever content to keep your kids physically and mentally active.