THE BEAT - March 2019
March 2019

Celebrate with Us
Responsory is 20 years old!

It's true...On March 1, 2019, Responsory (formerly known as Johnson Direct) celebrated two decades in business. Thanks to our clients and partners, we've been able to deliver on our promise since Day 1 — passionately pursue and deliver marketing that's measurable. We're geared-up and ready to continue our valued relationships and pumped to begin new partnerships in the years to come.



New Website

To commemorate this major milestone, has been revamped.

And, you all played a role in that. We've reorganized our navigation and content and you'll find a new presentation of information throughout much of the site. Let us know what you think!



Marketing Trends
3 Brand Building Lessons from Luxury Fashion Marketers

Fashion industry trends trickle down to influence all sorts of design inspirations across dozens of industries – from automotive interiors to toiletry packaging. Here, we reveal three tactics that leaders in luxury fashion are using to boost brand awareness among prospective audiences and loyalty within their customer base. These are lessons that can be applied to nearly any industry’s marketing initiatives.



In Demand
5 Hottest Responsory Blog Posts

Whether you know it or not, YOU are a big influencer in our content development decisions here at Responsory. The infographics, interactive apps, white papers and blog posts we publish are covering topics you've told us — in one way or another — you're interested in. Here, we let you in on the blog posts that were most popular (sessions and time on page) over the last year. If you missed one or two, now's the time to catch up!



Which Brand House is Yours?

There are two common brand architecture models: House of Brands and Branded House. It’s more important than ever for marketers to understand which house is the right one for their brand.


Listen in: Amazon Alexa Skill

Hear what Alexa has to say about Responsory's special 20 year milestone. Click below to quickly enable her "20 Years Strong" message for your Alexa-enabled device.