THE BEAT: April 2020-Launch Delayed?
June 2020
Marketing Automation

Measurable Marketing How-To
How To Measure Digital Marketing Right Now: 6 Smart Strategies

Successful digital marketers understand how to maximize the value of data, analytics and measurement. But how do you navigate the world of analytics and measurable marketing during a pandemic? With so many variables changing on a daily basis, should you even be measuring your digital marketing during this time? The short answer is yes - and here's how to do it right. 


Inspiration by Example

Measurable Marketing Insight 
7 Elements of a High-Converting Landing Page

The landing page is a critical component of most digital marketing campaigns. It’s where you hope your audiences will land and ultimately convert, boosting your ROI. But how do you make sure your landing page is doing its job? It all starts with smart, fact-based design, and these 7 elements of a high-converting landing page.


Inspiration by Example

Measurable Marketing How-To
8 Steps to Master Social Media ROI

During these uncertain times, connecting with your brand’s audiences via social media is tremendously important. While proving the value of your social media marketing may seem like a daunting task, it doesn’t have to be. Follow these 8 steps to successfully measure social media’s bottom-line impact.



How COVID-19 Has Changed Media Consumption

A keen understanding of current events and shifts in consumer behavior is essential to effective digital marketing measurement. Here's what you need to know. 


If You're Using a Single Tool for Measurement, Think Again

There is no one-size-fits-all solution to measuring marketing impact by channel. To be successful, you’ll need to use a blended approach. Follow these tips from the analytics experts at Google.