There are 3 essential elements to a successful marketing automation investment.
First, you must understand your prospect and customer journey and map it. (Here's a great place to get started on your journey mapping.) Next, you'll pinpoint the ways marketing automation can guide and improve that journey. Lastly, you'll assign a team to facilitate the journey via a marketing automation tool that houses your contact data, allows you to communicate with your audiences in a variety of ways, and empowers your team with real-time metrics for analysis and ongoing improvements.
In this issue of THE BEAT, you'll uncover invaluable resources to help you develop these elements.