THE BEAT, February 2020
February 2020
Marketing Automation

How Much Content Do B2B Buyers Consume?

You might be surprised to learn that a recent study revealed that B2B buyers consume an average of 13 content pieces before deciding on a vendor. Our infographic highlights the study's eye-opening stats as well as tips that will help you refine your content strategy and make a measurable difference in your buyers' journeys...and your bottom line.


Inspiration by Example

7 Tips for Call to Action Success

While most savvy marketers today understand the importance of a strong call-to-action (CTA), it’s easy to get wrapped up in your creative process and overlook this critical element for success. Use these 7 tips to help you evaluate your CTAs and produce the results you need.


Inspiration by Example

Inspiration by Example
Call to Action Test Reveals Clear Winner

What does a CTA test look like? In this example, you'll see how a direct mail creative strategy tested two calls-to-action to see which one would result in more conversions. See which CTA performed better.



FAQs = Content that Converts

Turning FAQs into high-value content is a great way to boost your brand credibility and SEO results. Finding new life for your FAQs by repurposing them in clever ways is a lot easier than you think.


Video: 5 Steps to Master B2B Lead Nurturing

On average, 25% of B2B leads are qualified and ready to buy. Are your marketing efforts converting them? Become a lead nurturing pro with these 5 steps and watch your sales opportunities grow.