THE BEAT: April 2020-Launch Delayed?
April 2020
Marketing Automation

Marketing Insight
Launch Delayed? Resources to Help You Prepare for the Right Time

Is your brand among the thousands that have suspended a planned product or service launch? For many established brands and start-ups, right now is likely not a good time to roll-out and promote a new product or service. In fact, a recent special report reveals that consumers "expect brands to stop selling to them and start solving the unique challenges of life during a pandemic."  If you're a marketer whose 2020 product or service launch has been stopped in its tracks, here's what you need to know...


Inspiration by Example

Create Content That Says "We're in this together!"

No matter what type of business you're marketing and audience you're targeting, content can and should be a crucial part of your COVID-19 communications during this unbelievably complicated time. The content curators at Responsory updated this blog post as a reminder that one of the initial steps for any content marketing initiative is to evaluate your audience's greatest concerns and address them with compassion and transparency, head-on.


Inspiration by Example

Inspiration by Example 
Brands Pivot to Adjust to New Realities

During these unprecedented times, our business and personal situations and priorities are evolving so rapidly it's challenging to keep up.  As all eyes focus on COVID-19, brands are quickly adapting their marketing plans to better fit with this new reality. Here are a few examples of how companies are pivoting to adjust.



Brand & Website Relaunch

Clamp manufacturer closes the competitor gap even tighter with a brand and website renovation. Proceeding with the debut as planned guarantees Vermatic will have the strong foundation it needs to maintain its competitive leadership stance, and be prepared for new product launches planned for later this year.


Product Launch Countdown

When your destination is set to "brand loyalty," you need to have a bird's eye view of where you're headed and how you'll get there. This infographic highlights: 5 types of brand shoppers, 5 stages of brand awareness, 5 marketing styles and the key phases of a product launch countdown.