Imagine targeting your B2B audience at a neighborhood level with 600X more accuracy than zip code level targeting and accomplishing this without intrusive cookies.

With the power of Smart Zones by Responsory, you can reach nearly 100 percent of key decision makers and influencers at more than 18 million businesses across the U.S. and Canada. Reaching over 17 million Business Zones, 25 million domains and 10 million WiFi hot spots, Smart Zones is able to match and provide more coverage of more businesses and locations than any other online solution.

Roof-Top Reach

Have a target prospect list? Targeted NAICS code list? Looking for customers of a specific revenue size? Smart Zones can put you in front of them because we have 18 million businesses already mapped into qualified, target-ready audiences.

I know what you’re thinking: this sounds different…it sounds new….but how do I know it works, and works for business-to-business digital marketing?

It’s a great question, and you’re not the first to ask. That’s why we’ve created these FAQs for inquiring minds like yours.

Q: HOW does Smart Zones “map” millions of businesses?

A: Thanks to a patented genetic modeling process, concentrations of businesses with similar attributes are aggregated and mapped into clusters.

The process creates over 26 million Smart Zones, and each is scored against business firmographics such as revenue, number of employees and NAICS Code. The scoring process defines virtual clusters of IP Addresses that correlate to a business vertical or individual business category to target online.

Smart Zones allows audiences to be defined by NAICS Category down to six digits as well as by revenue and number of employees.

# IP Addresses # Smart Zones

Smart Zones for Business provides sub-zip code level targeting resolution, categorizing 19 million U.S. businesses with annual revenues above $500K.

Q: What kind of privacy guarantee does Smart Zones offer?

A: Smart Zones maintains the highest standards of online privacy and complies with “Do Not Track” and the “Consumer Privacy Bill of Rights.” There is no access or linkage to personally identifiable information, and there is no application or usage of cookies or tracking pixels. Smart Zones is IAB, DMA and TRUSTe certified.

Q: What can Smart Zones give my campaign that I can’t get with other digital programs?

A: In two words – added value. Here are four above-and-beyond benefits a Smart Zones program brings to the table:

1. Custom Audiences: Clients requiring audience segments that are beyond firmographic selects can utilize our proprietary analytic option at no additional charge. Responsory builds a custom audience to fit your needs such as identifying likely business owners in Home or Business Zones.

2. More Qualified Inventory: Agencies, DSPs and trade desks can identify nearly 100% of the qualified inventory by using selection criteria and/or digital look-alike models that are no longer dependent on a limited pool of cookies.

3. Inventory Value: Site owners, ad networks and agencies can define audiences using Smart Zones to create higher value CPM inventory with increased visibility to the target audience.

4. Attribution & Sales Lead Generation: Corporations, site owners, agencies and networks can validate site traffic or ad server logs against Smart Zones for Business. Then, they can tie visits back to organizations that have demonstrated an interest by visiting your site.

Do you have other questions? Let our Smart Zones pros answer them. Visit to contact us or request a 30-minute Smart Zones demo.

COMPLIMENTARY PROFILE REPORT: Get in touch with Responsory to find out how many prospects you can reach with Smart Zones and what their demographic and firmographic profile looks like. We’ll ask you to provide a customer/prospect list sampling OR to describe your target audience with a brief survey that takes only minutes. We’re pretty confident the results will excite you.


Responsory is proud to be designated as a premier partner for use of Semcasting’s Smart Zones audience targeting platform. Semcasting is a leading data provider and the patent owner of the Smart Zones technology. Semcasting is ranked as one of OnMedia’s “2014 Companies to Watch.”


1 Firmographics are the characteristics of an organization especially when used to segment markets in market research. What demographics are to people, firmographics are to organizations. Commonly used firmographics include employee size, revenue size, industry, number of locations and location of headquarters. Distributions of values within a firmographic variable, and across organizations, are both of interest, as well as trends over time. Source:
2 The North American Industry Classification System or NAICS (pronounced “nakes”) is used by business and government to classify business establishments according to type of economic activity in Canada, Mexico and the United States. It has largely replaced the older Standard Industrial Classification (SIC) system; however, certain government departments and agencies, such as the U.S. Securities and Exchange Commission (SEC), still use the SIC codes. Source: