Ever wonder just how long your copy sentences or paragraphs should be? Have you asked yourself how many bullet points is too many or if your DM letter really needs that P.S.?
Writing copy from scratch or rewriting copy to make it fresh is challenging. Instilling relevancy in your words, emulating the right tone for your brand and spurring action among your readers are obstacles your copy must overcome to be effective.
The above questions are just a few of the common ones we hear from clients, among others. Grant Johnson answers them all in 10 Keys to Measurable Marketing Copy Success, published recently by iMEDIA Connection.