AI image generators, also known as generative models or deep learning models, are algorithms that use artificial intelligence techniques to generate new images based on user prompts. These models use large datasets of existing images to generate new images that resemble the patterns and styles visible in the training data. (Basically, it looks at a bunch of pictures and copies patterns to fit a prompt.)
There are a number of AI image generators available, including Bing Image Creator, Midjourney, DALL-E 2, Shutterstock AI and more, that allow users to receive custom images for little-to-no effort, time or money, and has the potential to revolutionize the content-hungry marketing landscape.
But can you actually use AI-generated images for marketing purposes?
The short answer? Sure, you can technically use AI-generated imagery in your marketing.
For one, using AI to generate images is cost-effective and efficient, allowing you to automate and scale your image creation with few resources.
In addition, results are really customizable and personalizable. You can analyze customer data and generate visuals tailored to those audiences to enhance the engagement and relevance of your marketing campaigns.
Finally, it can help fill a skill gap. If you want to visualize a concept but lack the tools or skills to make it yourself, AI can help. But remember, as with all AI content generators, your output is only as good as your input, so it may still take time to refine your prompts to get the desired result.
However, just because you can use a technology, doesn’t necessarily mean you should. In the case of AI-generated art or imagery, there are some legal and ethical gray areas that you’ll have to navigate.