Good things happen in threes, and that is certainly the case for Responsory. We’ve been chosen by Chief Marketer as a B2B Top Shop marketing agency for the third straight year!

The 2017 B2B Top Shops list includes 50 of the highest achieving business-to-business agencies and is a go-to-guide for B2B brands and leaders seeking experienced and effective marketing partners.

Grant Johnson, president and CEO, offers insight on how Responsory, formerly known as Johnson Direct, got here and where he’s steering the agency’s business to business efforts in 2017 and beyond.


A top 50 designation for B2B marketing is remarkable and to be named to the list for 3 consecutive years is very impressive. What’s your secret to staying on top?

Grant: We’re honored to be recognized among the nation’s top agencies again this year. This designation is yet another testimony to our team’s ability to provide a total experience for our clients across multiple offline and online touchpoints. We know and love B2B marketing!


How do you create that “total experience?” Don’t all advertising and marketing agencies do that?

Grant: The Responsory team was honored as B2B Top Shop for its ability to create winning B2B campaigns by translating complex information into compelling messages that resonate with prospects and customers.

Our B2B clients say we “get it” because every campaign starts with a deep dive into each client’s target segment. Data-driven marketing solutions including targeted communication, branded content and interactive engagement are carefully designed to create the desired experiences customers have with clients’ brands.

This method, Direct Branding℠, is unique to Responsory and it promises to deliver data‐driven marketing solutions that achieve measurable results time and time again.


B2B clients are looking for creativity and a variety of services from trade advertising and media planning to website expertise. Where does Responsory fit in this spectrum? Are you a digital agency, a design shop or a marketing firm?

Grant: We’ve been around for nearly 20 years and very early on, we discovered that B2B clients need a well-rounded and keenly strategic approach to their sales and marketing efforts. Often, these manufacturing and business organizations are focused first and foremost on generating qualified leads for their sales funnel.

Responsory is more than a design shop because we’re ROI focused – not creative centered. Our services go well beyond an ad agency’s. Responsory is full service, but NOT ala carte. Our seasoned strategists are multichannel marketing experts that combine advertising, brand development, consulting, creative services, content and email marketing, direct mail, interactive design/development, public relations/ePR, SEO and social media tactics to build comprehensive lead-generating programs.

One important difference. We NEVER take a cookie cutter approach.


Bottom line: what would your B2B clients say is the reason they hire Responsory?

Grant: It boils down to our discovery, planning and proven multichannel marketing strategies that fuel our creative approach and ultimately get our clients the results they’re yearning for.

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