The Transparency theme is brought to life with one part messaging and one part enchanting imagery. The "Good for, Bad for" messaging combined with the visuals draw recipients in leading them to a Lunch & Learn invitation and bonus content offer.
In the second leg, the theme is played out with a secret agent twist, pointing out the benefits of transparency to the client and tying that value back to the broker. A personalized invitation inside the dimensional mailer features a clever audio message teasing the broker's mission to schedule a Lunch & Learn session. See video below.
Messaging on the custom landing pages reinforce the transparency theme's "Good For You" and culmination of tangible value to the broker's selling efforts. Brokers can download value-add content and request a Lunch & Learn session with their EyeMed sales rep.