Mindset Analytics Process℠ (MAP) Research
A Groundbreaking Approach to Market Research
Combining Machine Learning and Traditional Market Research to Deliver Data-Driven Results
Research is a foundational element of any marketing strategy, but traditional research methods can be costly and labor-intensive. When timelines are tight, budgets are limited and markets are niche, it’s hard to build a firm, fact-based foundation. Our Mindset Analytics Process℠ (MAP) research is a scalable, customizable way to deliver the kind of deep understanding and actionable insights that can set your campaign up for success.
Harnessing the Power of AI
What makes our MAP marketing research unique is its innovative use of machine learning to gather and analyze voice of customer data quickly and economically. At any given moment, there are millions of conversations happening across the Internet. Our proprietary AI-powered platform taps into the wealth of publicly available, organic and unbiased discussions. By analyzing these data points, we can discover exactly what’s on the minds and in the hearts of your customers – then, if needed, we use traditional research methods to validate findings.
Watch & Learn
Explore our Mindset Analytics Process (MAP) and how we’re using consumer intelligence to make your marketing even smarter.
Three Methodologies for 360º Insights
Fact-Based Analysis
Using verifiable data and empirical evidence, we gather objective foundational learnings about brands, markets and industries.
Digital Conversations
Our AI-powered platform helps us gather insights from the millions of discussions happening organically across the internet.
Primary Research
From surveys to focus groups, we collect and analyze firsthand data directly from the target audience to fine-tune our strategies.
What Our Clients Say
“Thank you to you and your team for setting us up for success! The research and insights you provided us were outstanding.”
“We would have been apprehensive charging into this new product category without these insights. But they gave us clarity to target our launch to the right consumers, to meet their needs.”
“All the products we’re offering at market week … couldn’t have been imagined without these Voice of the Consumer insights to drive new ideas.”
Digging Into Your Toughest Marketing Problems
Ready to Dig In?
Step into your customers’ shoes with MAP marketing research, only available from Responsory. Contact us today to discover tailored insights that can transform your strategy and drive your business forward.
Strategy In Action
Research, stakeholder interviews and surveys, and a journey mapping workshop helped us strategically unite Wolter’s 8 sub-brands under a single branded house.
Using fact-based analysis and AI-powered consumer research, we helped Hikma Pharmaceuticals to launch its generic version of the Advair Diskus® inhaler.
Seeking to understand racial disparities in breast cancer outcomes, researchers used our algorithm to identify treatment barriers affecting women of color.
FREQUENTLY ASKED QUESTIONS
We mine actual, unprompted, organic discussions, comments, shares, reviews and more provided by your customers. Our insights reach far beyond traditional social media. We go deep into topical sites, review platforms, forums, blogs, shared photos and video content. All unbiased commentary, in front of privacy walls, is explored. Tossed aside are press releases, PR stories, and news stories.
This exclusive user-generated data set is collected in real time, providing the most accurate market insights without ever having to frame a single question. Insights go where users take us.
Our MAP data primarily comes from a proprietary algorithm that has been trained and fine-tuned for more than two decades to accurately analyze all public domain conversations. This methodology is GDPR-compliant.
Contact us and we will discuss your needs. In most cases, MAP research will accelerate your marketing strategy and deliver results quicker.
MAP research can be applied to all industries as well as B2B, B2C and B2B2C. We can go extremely narrow and still generate thousands to millions of data points to make informed business decisions.
MAP research is customized for each client’s needs. This is how we can quickly answer the specific burning questions about their customers, competitors and more. Our leading-edge AI tools reduce the time and cost of delivering meaningful insights. The MAP process shortens your marketing timeline and is guaranteed to build your confidence in every marketing decision made because it starts and ends with the mindset of your core customer.
One of the biggest benefits of using an AI-powered research methodology is the speed in which you can get accurate, actionable insights. Depending on the depth of analysis and research methods selected, we can deliver a complete market research report in as little as 4 weeks.
