Designation recognizes agency’s growth and expanding multichannel marketing solutions   

B2B-Top-Shop-CM-BadgeBrookfield, Wis. – Milwaukee area marketing firm Responsory (formerly Johnson Direct) was recently selected by Chief Marketer as a B2B Top Shop marketing agency. The 2015 B2B Top Shops list includes 38 of the highest achieving business-to-business agencies and is an essential resource for B2B brands and leaders seeking experienced and effective marketing partners.

“We are honored to be recognized by Chief Marketer among the leaders in business-to- business marketing agencies,” says Grant A. Johnson, President and CEO, Responsory. “This designation underscores our understanding of the B2B mindset and dedication to delivering measurable results and ROI for our clients across multiple channels and industries.”

Responsory’s ability to translate complex information into compelling messages that resonate with prospects and customers, along with its focus on data, has helped it create winning B2B campaigns. The success that Responsory has achieved stems directly from its proprietary Direct Branding℠ method, which bridges the gap between traditional brand or image advertising and lead-generating direct response marketing.

Since its founding in 1999, Responsory’s expertise has evolved from a focus on direct marketing to an integrated, multichannel approach, encompassing digital communications (Smart Zones digital advertising, website development, email and SEO/SEM), branding, advertising, direct mail, video, public relations, content development and social media.

Formerly known as Johnson Direct, the agency recently rebranded as Responsory to better represent its services and approach to marketing solutions. In addition to a new name, tagline and logo, the company completely redesigned its website to feature its new brand at

“This year marks an important turning point for the agency as we continue to grow and evolve, embracing our new name and identity. We’re proud to be recognized for our innovation, growth and proven success in partnering with our clients to achieve their goals,” says Johnson.

The complete 2015 B2B Top Shops list is available online.

About Responsory

Responsory, a Johnson Direct LLC company, is an ROI-focused, multichannel marketing agency with offices in the metro Milwaukee and Chicago areas. The agency provides traditional and digital advertising, brand development, consulting, creative services, content marketing, email marketing, direct mail, interactive design and development, public relations and ePR, search engine optimization and social media. Through its proprietary Direct Branding℠ process, Responsory delivers innovative, data-driven marketing solutions that achieve measurable results for clients.