Designation recognizes agency’s B2B expertise for the second consecutive year

Brookfield, Wis. – Milwaukee area marketing firm Responsory (formerly Johnson Direct) was recently named to the 2016 B2B Top Shops, a listing of the top 50 U.S. B2B marketing agencies selected by the editors of Chief MarketB2B Plaqueer.

Chief Marketer, a leading marketing resource that provides business intelligence and integrated marketing information to professionals worldwide, chose agencies such as Responsory for their marketing expertise, recent campaigns and client roster. The list, now in its second year, includes 50 of the most respected business-to-business agencies and is an essential resource for B2B brands and leaders seeking experienced and effective marketing partners.

“We’re honored to be recognized among the nation’s top agencies for the second year in a row,” says Grant A. Johnson, President and CEO, Responsory. “This designation is yet another testimony to our team’s ability to deliver impactful marketing that drives revenue for our clients.”

In recent years, Johnson explains, the role of marketing in the B2B space has undergone tremendous change. “The way in which customers research, engage, decide and buy is dramatically different than it was just a few years ago, and today’s marketers need to meet these new demands,” says Johnson. “At Responsory, we’re using the power of data combined with cutting-edge technology to help our clients market smarter and reach their audiences in new ways.”

The complete 2016 B2B Top Shops listing can be found here.

About Responsory

Responsory (formerly Johnson Direct) is an ROI-focused, multichannel marketing agency with offices in the metro Milwaukee and Chicago areas. The agency provides advertising and digital advertising, brand development, consulting, creative services, content marketing, email marketing, direct mail, interactive design and development, public relations and ePR, search engine optimization and social media. Through its proprietary Direct Branding℠ process, Responsory delivers innovative, data-driven marketing solutions that achieve measurable results for clients. To learn more about Responsory, visit or connect with us on LinkedIn, Facebook or Twitter.

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