Everything is changing.
We recognize the Over 65 marketplace is continually evolving, and it can be challenging to keep up. Not only is the audience changing, with new folks rolling into 65 each year, but the overall environment is also changing. There are new enrollment periods, new Medicare Advantage offerings like $0 PPO plans, dental and other supplemental benefits and different shopping behaviors. Factor in the effects of the current uncertain environment we all find ourselves in, and there’s a lot to consider.
20+ Years of Measurable Marketing Expertise Driving Results for You
One constant is Responsory’s ability to apply our 20+ years of health insurance marketing experience to your unique client situation to drive results. We’ve helped dozens of clients integrate innovative approaches as well as better metrics and digital strategies into their Medicare marketing. We’d love the opportunity to talk to you about how we can help.
See How We’ve Created Success for Other Medicare Clients
Here’s a sampling of campaign stories to give you an idea of how we think and perform.
Age-in Program Boosts Enrollment 10-Fold
We achieved a 10-fold increase in conversions with this package for individuals transitioning out of under 65 to Medicare. Our warm, straightforward approach convinced an average of 60-80% of members to auto-enroll in blue products! Blue Cross Michigan used the creative for more than 6 years. Get more insights.
Streamlined Content Guides Prospects and Cuts Costs
We revamped this Medicare package to streamline the content and reduce its size. The new design was attractive, easy-to-read and helped guide the reader through the decision process. Plus, it achieved significant production cost savings.
New Control Reduces Cost Per Lead 30%
Through ongoing testing we’ve been able to help iCare avoid creative fatigue and improve ROI. By simplifying the messaging, visuals and design, we reduced production costs while maintaining a strong response rate. Cost per lead went down 30%! And we’re not stopping there.
Get the full story.
Email and Landing Pages Boost Engagement
By integrating a series of educational landing pages and emails into their aging into Medicare prospect journey, we helped position Blue Cross Michigan as an expert resource, while underscoring benefits of its solutions. With relevant, customer-focused messaging and better access to online information, we helped them enhance their multichannel integration and increase digital engagement. See more.
Achieved ROI 5 Times Faster
When Blue Cross Kansas launched new more competitive rates in their market, we created this hard-hitting switcher package to promote them. We segmented prospects and used a pricing chart in the letter where pricing was most competitive. This package was one of their most successful marketing tools, achieving ROI 5 times faster than any other current initiative.
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Reach Out Today
We’d love to talk with you about your marketing challenges big or small, and find out if there’s an opportunity for us to partner. Contact us today.
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Visit Responsory.com/industry-expertise/health-insurance-marketing
And discover what other clients have to say about working with Responsory:
5 Reasons You’ll Love Working with Us